Strategy Driven

JUNE 28, 2018

Leaders, on the other hand, are able to drive strong performance at all levels of the operation and that is what fuels a strategy forward – performance. Strong leaders are needed at all levels of an operation because each level is a link in the chain. Leaders Are Needed at All Levels. In-House Talent Is Where Your Search Should Begin.

Strategy 50

Strategy Succession Leadership Training 50

Marshall Goldsmith

MAY 10, 2011

In building their empires, they had forgotten about making a ROI for their stockholders. Sharing Is Caring Communication breakdowns hinder operations. To have real power, you need to inspire loyalty rather than fear and suspicion. When he suggested cutting the benefits to save money, he was told he was 'confused.'

Drucker 124

Drucker Learning-by-Doing Follow-up Goal 124

Harvard Business Review

DECEMBER 14, 2011

To better understand the ROI, my company, Burson-Marsteller, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment. They recognize that culture is critical to talent retention.

Company 17

Company Heskett Ryan Audience 17

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

MARCH 31, 2016

Boosting engagement in wellness can only be achieved when workers own the program, understand how they and the company benefit, and are given a meaningful voice in its ongoing operation. There are generally two answers: return on investment (ROI) and value of investment (VOI). There are a few simple ways to start doing this.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

OCTOBER 26, 2012

Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. For example, if you need to build customer loyalty, concentrate on gathering data from post-purchase touch points like customer service logs or responses to up- or cross-sell emails. Be systematic.

Retail 11

Retail Loyalty Customer Loyalty ROI 11

Harvard Business Review

JANUARY 28, 2015

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. If it’s all about the operations then you lose sight of the customer. Based on this data, operations recommended marketing cease actively trying to acquire these customers.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 28, 2011

Typically there are three dimensions of value — financial (price, volume, margin, ROI, etc.); in terms of loyalty, referrals, prioritization, etc.). This should be specific to the sub-group you are targeting and will detail how you will create value for that group.

Strategy 14

Strategy Long-term Short-term ROI 14

Harvard Business Review

JANUARY 16, 2013

Google has built NFC into the Android operating system. And beyond shopping, leading manufacturers are already exploring how to embed tags into everyday products that can be activated with a tap of a phone and enable a new kind of engagement and loyalty. (3) Loyalty rewards require keycards or pin numbers. So what's NFC?

Download 8

Download Loyalty Objective Brand 8

Harvard Business Review

OCTOBER 1, 2018

Every time they open the app and spend at least a minute on it, the retailer can pay them a few cents or loyalty points’ worth of store credit, up to a maximum per day. Its blockchain-based technology allows marketers to become part of loyalty and affiliate programs for opted-in consumers who can trade rewards with each other.

Marketing 11

Marketing Advertising Technology Content 11

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. The receptionist or telephone operator.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

NOVEMBER 8, 2010

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. If you believe that social networking is just a window dressing that your company “needs” (but not really), then think again.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” These members are 2.6 times more likely to stay with Kaiser Permanente two years later.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 8, 2018

Let’s develop an up-front “technology ROI” that measures workflow impact, inefficiency, hassle and impact on physician and nurse well-being. They also enable them to make changes as-needed before fatigue and frustration are imbedded within a system’s operations and culture.

Health Care 8

Health Care Metrics Technology System 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 27, 2011

When the staff conversation turns to operating margins, cash flow, inventory, or revenue, does the CHRO tune out? Do you know the ROI you receive from investing in salaries, bonuses, or development? Operating as efficiently as possible is a minimum expectation. Do you know what the cost of HR is per employee?

Metrics 14

Metrics Human Resources Attrition CEO 14

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

SEPTEMBER 21, 2015

Lotta, who’d joined Ervaring from Marriott two years before, was the first to admit that her new company, with 12 brands operating 5,000 hotels, mainly in Europe, needed help. One fifth of its bookings were currently going through a third-party intermediary, which was turning out to be quite expensive. .

Case Study 8

Case Study Travel Hotels NPV 8

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Think about the fierce loyalty – and value – of an Apple, Patagonia, Amazon, Zappos or Dunkin Donuts customer. How can you reach them, communicate with them and sustain their loyalty?

Efficiency 259

Efficiency PR ROI Loyalty 259