HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. According to a study by the Society for Human Resource Management, regular internal communication is one of the top drivers of employee engagement.

Newsletter 64

Newsletter Team How To Creativity 64

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Where has time gone.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Eric Jacobson

JANUARY 22, 2014

In The Risk Advantage , Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company), and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners).

Entrepreneur 56

Entrepreneur Direct Marketing Environment Marketing 56

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Some people in your organization will devote much time to promotions, public relations, marketing and advertising.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.

Strategic Planning 80

Strategic Planning Advertising Consultative Planning 80

Strategy Driven

AUGUST 3, 2012

This review is the basis for most elements that will appear in a strategic plan, including the organization’s strengths, weaknesses, opportunities, threats, actions, challenges, teamwork, change management, commitment, future trends and external forces. There seems to be a need to change the direction of the organization.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. But steps can be taken by managers to overcome this dynamic and better leverage organizational time. Sales was still dependent on them to do the traditional marketing activities.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

FEBRUARY 15, 2011

When he was running a small division years ago, a manager we know, Christien (not his real name), promoted Laura to head a small group of designers. The division had just introduced a line of products aimed at an important new market segment. In our experience, a surprising number of managers share this reluctance.

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

JANUARY 26, 2011

No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. Interviewing for values may sound difficult, but it can be easily embraced throughout the organization and by hiring managers. But skills don't tell the whole story.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. The company's managers felt helpless and frustrated. One direct marketer learned this the hard way.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10