Harvard Business Review

OCTOBER 6, 2016

Like leading the way in cup technology with the first U.S. ” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. hot cups made with 10% post-consumer recycled fiber. Good for you, you.”

Ethics 9

Ethics Licensing Self-aware Morale 9

Harvard Business Review

NOVEMBER 28, 2018

It is by now abundantly clear that, left unchecked, AI algorithms embedded in digital and social technologies can encode societal biases , accelerate the spread of rumors and disinformation, amplify echo chambers of public opinion, hijack our attention , and even impair our mental wellbeing. First, it should adopt a holistic perspective.

Ethics 13

Ethics Report System Sample 13

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Good useful original gifts are best if they can contain a mini-version of your product or service for sampling. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 19, 2018

Fourth, evaluating “scholarship” primarily by counting professors’ “A” journal publications also could encourage academics to engage in questionably ethical research practices in order to produce results that will be accepted by these journals.

Metrics 11

Metrics Ethics Incentives Policies 11

Harvard Business Review

FEBRUARY 23, 2011

His philanthropically active wife was happy to use their technology to customize candy for her charity fundraising. Informality, bootlegging, and gray market intrapreneurship may be vital cultural ingredients for innovation. Think of it as exceptionally targeted marketing. You have to know your market.

Innovation 15

Innovation Ethics Sample Project 15

Harvard Business Review

APRIL 20, 2017

Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul office manager of Zantech, a technology security firm with headquarters in Amsterdam. When Susan woke up the next morning, she already had several e-mails from Mr. Moon with contact lists and sample inquiries attached. Put It in Perspective.

Case Study 8

Case Study Follow-up Ethics CEO 8

Harvard Business Review

AUGUST 28, 2012

The technology ecosystem known as the internet of real-time data is moving us toward a better understanding of what these consumers are thinking and doing. With modifications, this technology could identify perfumes worn by shoppers and send related ads and discount offers to video screens in elevators or corridors. Casual browsers?

Retail 13

Retail Wireless Loyalty Chemicals 13

Harvard Business Review

JULY 17, 2017

I seldom, if ever, hear that apologetic tone from students choosing technology companies or consulting. Finance is different from other fields in two ways: Financial markets provide near immediate and easily quantified feedback, and the consequences of decisions can be inflated by leverage.

Finance 8

Finance Insurance Career Reputation 8

Harvard Business Review

NOVEMBER 25, 2016

You should also inquire if the data is unbiased, since sample size alone is not sufficient to guarantee its validity. Even seemingly harmless experiments may carry ethical or social implications with real financial consequences. Finally, ask if the data scientist has enough data to answer the question.

Analysis 8

Analysis Incubator Advertising Objective 8

Harvard Business Review

APRIL 10, 2018

Using BoardEx data provided by the Center for Corporate Performance, we examined a sample of 1,212 CEOs who led S&P 1500 firms between 2000 and 2010. We measured their firm’s value by Tobin’s Q, a ratio between market value of assets to book value of assets.

Diversity 10

Diversity CEO Sample Financial Leverage 10

Women on Business

JANUARY 13, 2011

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. 9) Define your universe of clients Brainstorm ways to market your business online and truly dominate your defined, targeted universe.

Press Release 145

Press Release Discount Content Directory 145