In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. In the CEO Afterlife. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

DECEMBER 11, 2011

The means to that end is quickly slashing sku’s and product lines to reduce inventories. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution. Secondly, he innovated with blockbuster products iMac and iPod. Human Resources. Damn right it will.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Human Resources. The CEO as Chief Brand Custodian. Search My Site.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 19, 2011

As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. They know we can well afford their products. Give us the ways and means and you will have a loyal customer keen to pay premium prices for your products and services. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

NOVEMBER 20, 2011

Apple did this very well with its iPod ads, but of course that’s a product all about popular music.). Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. I’m not so sure. convey emotion and fix memory. Search My Site.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

NOVEMBER 13, 2011

His Product is entertainment. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. You walk away with a smile. Worth 50 cents? Sure it is. This entrepreneur must be the wealthiest panhandler in Santa Barbara. As for his Place of business?

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

AUGUST 15, 2011

And in my view, the cosmetics industry has set the brand marketing standard for all the other consumer product and service categories. Indeed, it makes sense that any industry whose cost of production is a single digit on the sales dollar ought to know how to add value. Human Resources. But to do it well. Search My Site.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MARCH 21, 2011

The enemy can be a direct competitor ( Myspace trumped by Facebook ), a sudden shift in consumer habits (The Beatles impact on Brylcreem ), a product recall ( Toyota Gas Pedals), an executive’s misbehavior (Dennis Kozlowski of Tyco jailed) or the mishandling of a disaster ( BP ‘s pil spill). Human Resources. Leadership.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 6, 2011

But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness. Surely they’d be better off backward integrating or adding products/services that expand their world of coffee. . Human Resources. Search My Site. Leadership.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. People have a basic human need to feel appreciated. TOOLS, PRODUCTS and RESOURCES The Great Workplace.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

JULY 17, 2011

Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Some firms track new product launches, some measure employee engagement. Limit this to 4 or 5 existing traits and/or articulate the cultural goals that will inspire and engage the company’s human resource. Measure it.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The brand surgery philosophy is one of treating products as patients who are no longer thriving, more likely dying from ill health. Human Resources.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MAY 23, 2011

And like Nike’s Just do it, this slogan unites the consumer with the athlete and the product. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Breakfast of champions. Created in 1935, this one wins the endurance race, hands down.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Leadership.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JULY 24, 2011

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Search My Site. Search for: Categories.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

APRIL 14, 2011

They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. I communicated through annual reports, speeches and media interviews that made it clear to the market that we were ‘brand differentiators’, keen to compete on product features, not low prices. Human Resources. Search My Site.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Leadership.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

FEBRUARY 10, 2011

As a writer with a corporate sales background, the best advice I can offer is cold call, market and sell your work the same as you would any product. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Search My Site. Leadership.

Brand 100

Brand CEO Open-book Magazine 100

Harvard Business Review

JULY 15, 2013

This finding is resonant with self-determination theory , a well-established research program in psychology that has identified the universal human need for autonomy. Imagine what it would mean to business success, employee happiness and productivity. Employee retention Human resources Leading teams Managing people'

Herzberg 9

Herzberg McKinsey Human Resources Human Capital 9