Innovation Marketing Productivity Tourism 
The Horizons Tracker
NOVEMBER 30, 2020
While newspaper headlines have examined the travails of the tourism industry and the impact reductions in business travel is having on the sector, they are not the only group for whom travel restrictions have had a profound impact. There is also a shift underway in our attitude towards tourism.
The Horizons Tracker
OCTOBER 17, 2023
However, employees and employers have contrasting perceptions of the benefits of office work, particularly in terms of its impact on well-being, productivity, and development. Employers now need to justify office working, with the onus shifting from employees having to justify remote working.
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Strategy Driven
JUNE 22, 2018
It’s a sure sign that the products or services that you are offering are quality and that you are providing customer satisfaction. When your operational and back office processes are aligned you work efficiently and productively. Here are 5 signs that you are ready to expand: 1. You have a loyal customer base. You identify gaps.
Harvard Business Review
FEBRUARY 17, 2016
Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. This kind of innovation is almost a textbook example of frugal innovation.
Harvard Business Review
MARCH 14, 2016
While Gordon’s argument is often characterized as being the opposite of the one I have made in my two books about the impact of advancing automation technology on the job market (most recently, Rise of the Robots ), there are many areas in which I think we would agree. This is certainly true. Strategies for growth in a connected world.
Harvard Business Review
OCTOBER 4, 2016
In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Phase 2: Trying on products at home.
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.
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