Harvard Business Review

FEBRUARY 17, 2016

Thanks to Airbnb, more people will travel, bringing more tourism dollars to more people in the countries they travel to, creating more profits and distributing them more fairly. This kind of innovation is almost a textbook example of frugal innovation.

Cost 8

Cost Globalization Innovation Banking 8

Harvard Business Review

NOVEMBER 26, 2019

In this special Thanksgiving edition taped a few days before the holiday, Youngme, Felix, and Mihir discuss all things food, including food halls, the plastic problem, vertical farming, CBD menu sightings, culinary tourism, and fast whiskey.

Tourism 8

Tourism Disruptive Innovation Marketing Innovation 8

Harvard Business Review

MARCH 14, 2016

While Gordon’s argument is often characterized as being the opposite of the one I have made in my two books about the impact of advancing automation technology on the job market (most recently, Rise of the Robots ), there are many areas in which I think we would agree. This is certainly true. Strategies for growth in a connected world.

Gordon 8

Gordon Transportation Tourism Information Technology 8

Harvard Business Review

MAY 27, 2016

Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.

Airlines 10

Airlines Travel Industry Disruptive Innovation 10

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 11, 2013

When presented with a surprising idea, smart organizations will bravely listen, because what comes next might just be game-changing innovation. Innovation does not only come from professional staff or consist of honing historic strategies.

Microfinance 8

Microfinance Rogers Tourism Engineering 8

Harvard Business Review

JULY 27, 2011

Rather than panic, London's leaders have been both innovative and fearless in finding ways to "make more from less." This is not even a marketing partnership. The leaders behind the upcoming Olympic Games have encouraged individual teams to innovate across functions. This is no unbudgeted ego statement, but good business.

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

Harvard Business Review

MARCH 13, 2012

And of course that's true — but the commodities market has been booming only in recent years, and the bank's track record is long and impressive. Is it possible that local funding could help bolster tourism in Florida, biotechnology in California, publishing in New York, and agriculture in Iowa?

Biotechnology 10

Biotechnology Real Estate Tourism Banking 10

Harvard Business Review

NOVEMBER 15, 2013

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Harvard Business Review

FEBRUARY 8, 2016

If I asked you to picture the consumer luxury market, you might imagine jewels, sports cars, watches, premium drinks, high-end shoes and apparel, and so on. But according to a new report, 2016 Predictions for the Luxury Industry: Sustainability and Innovation , that sustainability gap is closing fast. None of this is easy or obvious.

Brand 8

Brand Supply Chain Apparel Tourism 8

The Horizons Tracker

NOVEMBER 23, 2020

The challenges of city centers have been compounded by the shortage of tourism that would also provide economic heft to so many. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Shifting sands. This pandemic is no different.

Reis 72

Reis Transportation Real Estate Tourism 72

Harvard Business Review

JUNE 13, 2011

Introduce a "10% version" of the offering in a highly contained market. Imagine you had an idea for a one-week seminar that intersects strategic innovation and design thinking, bringing together world-class speakers, global attendees and unique tools. If your own people won't buy it, why would consumers?

Innovation 14

Innovation Venture Capitalist Seminar Tourism 14

Harvard Business Review

JULY 7, 2015

Innovation tourism: it’s a thing. These well-intentioned professionals travel the world in pursuit of the secret sauce of innovation. If you ask the director of a government innovation agency how influential or effective they are, what answer do you expect, other than “ extremely ?” Kenneth Andersson.

Innovation 8

Innovation Planning Tourism Venture Capitalist 8

Harvard Business Review

JANUARY 26, 2015

While working with a huge Russian hydrocarbon company in Texas last year, our innovation conversation quickly zeroed in on customers. The innovation roadmap was hauled out and reviewed less in the spotlight of global opportunities than the cold reflection of domestic politics. State satisfaction mattered more than market disruption.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

OCTOBER 25, 2017

Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard. Its success was achieved by a culture of innovation and the speedy introduction of new products. Sales force.

Project 8

Project Productivity Products Health Care 8

Harvard Business Review

MAY 15, 2018

Only a minority of firms is well ahead in planning and preparing a UK market strategy. This group should represent a variety functions within the organization exposed to Brexit: supply chain, channel managers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others. How to Plan for Brexit.

Planning 8

Planning Supply Chain Strategic Planning Workshop 8

Skip Prichard

JULY 15, 2019

More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent. What do leaders often get wrong when they think of innovation ? Many of them have little understanding of what innovation actually means.

How To 76

How To Middle Management Innovation Technology 76