Harvard Business Review

OCTOBER 1, 2018

Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. medical) information, and, even, electrical grid management.

Marketing 10

Marketing Advertising Technology Content 10

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. Advertising Technology' Why the discrepancy? Ineffective ad formats.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads. Advertising Technology' Why the discrepancy? Ineffective ad formats.

Advertising 8

Advertising Loyalty ROI Brand 8

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 4, 2017

And that’s not just social media accounts; it’s bank accounts, retailer gift card accounts with cash and credit cards attached, airline loyalty accounts with years of accumulated frequent flyer points, and other accounts with real value. Instead, practical security is about tradeoffs and ROI. Certainly not.

ROI 9

ROI Long-term Banking System 9

Harvard Business Review

OCTOBER 26, 2012

Since each touchpoint yields a particular piece of data, this becomes a complex data management challenge. Research shows that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. Retailers are desperate to unlock this intelligence so they can make more personalized offers.

Retail 12

Retail Loyalty Customer Loyalty ROI 12

Harvard Business Review

NOVEMBER 9, 2015

While a strong customer experience has been shown to produce significant results —more customers, more sales, and more loyalty—many companies still struggle to identify the plan of action that will best achieve them. After all, clicking a mouse is much easier than driving across town to speak to a manager.

CRM 8

CRM Loyalty Software Brand 8

Harvard Business Review

OCTOBER 3, 2018

The firm had outdated segmentation frameworks and loyalty programs, weak customer contact management, and suboptimized client identity management, so she championed and launched a customer relationship management initiative to revamp them. She also began paying more attention to projects that would drive future growth.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. This gives marketing an opportunity to measure and manage itself in new ways. Zscaler, a cloud-based security platform for businesses, created a Value Management Office. Marketers of the past thought like artists, managers, and promoters.

Creativity 13

Creativity Marketing Agility Budgeting 13

Harvard Business Review

DECEMBER 23, 2013

In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent. That estimate then needs to be tested and adjusted systematically based on the unique situation of the company using the experience and judgment of marketing and sales managers, as well as other internal data (e.g. Information & technology Marketing'

Marketing 11

Marketing NPV Short-term Net Present Value 11

Harvard Business Review

JANUARY 28, 2015

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. ”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

SEPTEMBER 27, 2011

Your CHRO thinks of email as modern technology. Do you know the ROI you receive from investing in salaries, bonuses, or development? If the access of other executives is managed through the CHRO, a dysfunctional leadership team is not far behind. Do you know what the cost of HR is per employee?

Metrics 14

Metrics Human Resources Attrition CEO 14

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MAY 7, 2018

And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How exactly are they doing that, and thereby realizing further gains in ROI? Read the full report to learn more about how leading marketers manage signals, sequence and speed.

Marketing 8

Marketing Content Brand Advertising 8

Harvard Business Review

JUNE 13, 2018

No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. That said, there is always a downside. This seemingly limitless digital economy has brought with it feelings of overexposure.

Marketing 9

Marketing Brand Storytelling ROI 9

Harvard Business Review

MARCH 18, 2016

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8