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How Startups Benefit From Experimentation

The Horizons Tracker

One might imagine the very act of entrepreneurship is one of rapid experimentation as one’s assumptions are tested in the market. The founders can now think about more radical changes, like innovation and new products… You make more changes overall, so [adopting A/B testing] doesn’t come at the cost of big ideas.”.

Ries 102
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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.” How to scale ideas.

Ries 104
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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

Metrics 18
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Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. For now, many people still prefer to read long-form content on a collection of printed pages, and there is probably some healthy overlap between that group and the cohort that needs advice on technology.

Ries 9
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How GE Applies Lean Startup Practices

Harvard Business Review

As the world becomes more digitized, generating more information surrounding products and services and speeding up processes, large and small companies in every industry, even manufacturing, are starting to compete more like the software industry, with short product lifecycles and rapid decision-making. and compete successfully.

Ries 10
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9