Harvard Business Review

JANUARY 27, 2014

You would consider first whether you could offer a distinct product to each individual customer that perfectly matches his or her unique preferences. As a consequence, you would begin to lump similar customers together into segments to which you offer a “compromise” product. Take a tobacco company in the U.S.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

FEBRUARY 20, 2013

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Because it includes the word media , and the genesis is marketing, most people think of this as the stuff the CMO and their team worry about.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

NOVEMBER 18, 2013

Despite this, the way companies convert digital anything into cash seems to be stuck in time, obeying rules that may have worked in the context of a physical product but make far less sense today. This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. The technology is there. Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

SEPTEMBER 10, 2012

Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks and responds to products, services, advertising and brands. She's a solid, if modest, purchaser of your products and services. Big Data needs to capture this reality and focus your organization on it.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

OCTOBER 26, 2017

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy. Is blockchain appropriate?

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

NOVEMBER 4, 2016

And Americans convinced everything is now made in China might be interested to know that products made in China accounted for only 2.7% At the same time, we will localize production in big end-use markets like Saudi Arabia. personal consumption expenditures in 2010 and that over half of that amount actually went to U.S.

Globalization 8

Globalization Education Policies Survey 8

Harvard Business Review

SEPTEMBER 26, 2016

In fact, he says, learning how to talk about politics in a productive manner can help you “manage other difficult conversations at work ,” including peer performance reviews or disagreements over strategy and policy. Joseph Sherman, a marketing specialist at Vimtag Technology, lives in Israel but works in New York.

Politics 8

Politics Ryan Learning-by-Doing Case Study 8