Michael Lee Stallard

AUGUST 25, 2010

We are sorely deficient of what I refer to as connection (also known as community, social capital, belonging or meaningful relationships). Over the last century we grew myopic and obsessed with increasing efficiency and productivity and forgot that human beings need time for relationships too. How did we get to this state?

Social Capital 284

Social Capital McCarthy Godin Committee 284

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Actually, we already know in great detail what the new model of marketing will look like.

Marketing 22

Marketing Social Capital Media Influence 22

LDRLB

APRIL 23, 2012

Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts. Innovation today is as much about how you deliver value as it is about what it is you offer to the market.

Innovation 114

Innovation Kaplan Short-term Long-term 114

LDRLB

APRIL 23, 2012

Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts. Innovation today is as much about how you deliver value as it is about what it is you offer to the market.

Innovation 113

Innovation Kaplan Short-term Long-term 113

Coaching Tip

APRIL 2, 2011

Malcolm Gladwell writes in his best seller, Outliers: The Story of Success , that our individual successes "are products of our history and community, of opportunity and legacy." Gladwell writes, "My great-great-great-grandmother was bought [by William Ford] at Alligator Pond [a slave market on the south coast of Jamaica].

Committee 99

Committee Social Capital Politics Education 99

Coaching Tip

DECEMBER 7, 2011

Without trust, we are not only less happy as individuals but also less productive in groups. In short, trust is a form of social capital that enhances performance between individuals, within and among groups, and in larger collectives, like organizations, institutions and nations.

Team 129

Team Team Building Cooper Bottom-up 129

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. At Level 1, buyers perceive you as the supplier of a commodity.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

JANUARY 27, 2014

You would consider first whether you could offer a distinct product to each individual customer that perfectly matches his or her unique preferences. As a consequence, you would begin to lump similar customers together into segments to which you offer a “compromise” product. Take a tobacco company in the U.S.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

DECEMBER 10, 2015

The free-flowing exchange, in which employees, partners, and collaborators gain social capital through their creative input, has helped propel growth. Marketers have always understood how great messaging contributes to the success of new products, services, and brands. Further Reading.

Creativity 8

Creativity Storytelling Social Capital Open-book 8

Harvard Business Review

NOVEMBER 17, 2016

Turn the omission into an opportunity to evaluate what you have to offer the group, determine whether the meeting aligns with you and your team’s best interests, and conduct a productive conversation. If you agree that it makes sense for marketing to be included, we can discuss whether that representative is me or someone from my team.”

How To 8

How To Social Capital Maturity Operations 8

Harvard Business Review

JANUARY 19, 2018

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. ” As one senior executive explained to me, “The focus of most companies is to improve their financial capital. to $15 per hour.

Definition 8

Definition Company Succession Airlines 8

Harvard Business Review

FEBRUARY 20, 2013

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Because it includes the word media , and the genesis is marketing, most people think of this as the stuff the CMO and their team worry about.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

NOVEMBER 18, 2013

Despite this, the way companies convert digital anything into cash seems to be stuck in time, obeying rules that may have worked in the context of a physical product but make far less sense today. This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. But what about monetization? Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

APRIL 11, 2014

The same was not true of angel capital, which is negatively associated with start-up value.) This isn’t necessarily because VCs are better at guiding a company, but rather because the funding they provide can be used to hire more employees and build and market new products.

Venture Capitalist 9

Venture Capitalist Entrepreneur IPO Human Capital 9

Harvard Business Review

JANUARY 3, 2013

Instead, they could leverage new information technologies to reengineer, reorganize and radically streamline their production and service delivery. The digitization of social brings real-world trust and social capital online. In 2013, corporate America will need to pay very close attention to this new paradigm.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

MAY 3, 2013

Such emotionally engaged, altruistic customers will do a remarkable range of things for a business: spread positive word of mouth, funnel referrals to you, provide valuable input into your product roadmaps and strategy, even contribute time and resources to your business. Beware of Inserting Market Norms into Social Situations.

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

OCTOBER 7, 2011

Employees provide human capital, customers provide revenue and social capital, governments provide critical infrastructure (not just "pipes and schools" but most fundamentally the rule of law) and legitimacy, and shareholders provide financial capital.

CEO 10

CEO Short-term Long-term Objective 10

Harvard Business Review

OCTOBER 25, 2013

Some studies suggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, but others show that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty.

Innovation 8

Innovation Succession Creativity Competitive Advantage 8

Harvard Business Review

MARCH 20, 2017

Moreover, job security and social capital (as measured through the support one receives from fellow workers) are also positively correlated with happiness, while jobs that involve risks to health and safety are generally associated with lower levels of wellbeing.

Report 14

Report Transportation Stress Quality 14

Harvard Business Review

SEPTEMBER 10, 2012

Big Data is working hard to get into the minds of customers and uncover accurate information about how the customer really feels, thinks and responds to products, services, advertising and brands. She's a solid, if modest, purchaser of your products and services. Big Data needs to capture this reality and focus your organization on it.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

OCTOBER 26, 2017

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy.

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

NOVEMBER 4, 2016

And Americans convinced everything is now made in China might be interested to know that products made in China accounted for only 2.7% At the same time, we will localize production in big end-use markets like Saudi Arabia. personal consumption expenditures in 2010 and that over half of that amount actually went to U.S.

Globalization 8

Globalization Education Policies Survey 8

Harvard Business Review

NOVEMBER 8, 2012

And yet, with the exception of consumer products companies reaching out to the large and influential community of mom-bloggers, many organizations don't seem to understand the organizing power of women connected online. Strong online networks build strong social capital, which study after study has shown increases civic participation.

Power 10

Power Politics Media Brand 10

Harvard Business Review

SEPTEMBER 26, 2016

In fact, he says, learning how to talk about politics in a productive manner can help you “manage other difficult conversations at work ,” including peer performance reviews or disagreements over strategy and policy. Joseph Sherman, a marketing specialist at Vimtag Technology, lives in Israel but works in New York.

Politics 8

Politics Ryan Learning-by-Doing Case Study 8