Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
DECEMBER 5, 2013
He went on to describe the similarities between the banking crisis of 1907 – the one that inspired the formation of the Federal Reserve – and the more recent 2008 financial crisis. As the underwriting weaknesses of subprime portfolios became known, banks stopped lending to each other, paralyzing credit markets.
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Lead Change Blog
JANUARY 11, 2018
I spent almost 30 years as a lawyer in private practice, advising business leaders on Delaware corporate law issues – addressing matters like preferred stock financings, IPOs, mergers, hostile takeovers, proxy contests, corporate governance and fiduciary issues. My own story is an interesting backdrop.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.
The Horizons Tracker
AUGUST 3, 2023
The labor market has been pretty loose since the 2008 financial crisis, with this underpinning a considerable rise in credentialism that has seen employers demanding four-year degrees for even entry-level jobs. With the labor market tightening, it’s clear that such alternative routes are urgently required.
The Horizons Tracker
JULY 26, 2021
The study analyzes the fortunes of 14,536 employees at the bank as of January 2008, including their education, skills, and demographics. The analysis reveals that Lehman employees were 2.17% more likely to suffer from at least one stretch of no reported employment for a period of at least six months between January 2008 and January 2019.
N2Growth Blog
NOVEMBER 16, 2010
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