2015, Discount and Innovation - Leadership Digital

Improve Marketing Emails to Boost Sales

Strategy Driven

JUNE 15, 2015

Be a News Source – instead of always relying on a discount offer to spur customers into the buying stage, use industry news to your advantage. Don’t just send a generic sales offer, present it in a way that makes your customer feels like you are only giving a discount to make his/her life better. Put the customer first in everything.

Marketing

Marketing Discount Competitive Advantage Audience

Why Your Business Needs To Start Monetizing Its Data

Strategy Driven

JANUARY 9, 2015

Likewise, you could offer discounted rates to people leaving particular competitors. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Innovation Tactical Execution business management data management data monetization strategydriven' Work with other firms to cross-promote products and services. Consider leaving a comment!

Loyalty

Loyalty Customer Loyalty Retail Tactics

3 Team-Killing Church Cultures by Ryan T. Hartwig and Warren Bird

Ron Edmondson

MARCH 24, 2015

Because I participated in the book project by writing an expert commentary, InterVarsity Press is offering my readers a 30% discount on the book. To access the discount, order online at ivpress.com or call 800-843-9487 and use coupon code 506-447. Hartwig and Warren Bird, InterVarsity Press, 2015. But don’t wait to do it.

Ryan

Ryan Team Discount Learning-by-Doing

Startups Are Turning Customers into Lobbyists

Harvard Business Review

OCTOBER 24, 2017

In early 2015 the government announced its intention to auction 450 beer licenses to grocery stores, citing Ontarian’s demands as the motivating factor. Uber learned this lesson the hard way in its bid to enter Calgary in October 2015 when its petition reached 14,000 signatures – only 1.2%

Licensing

Licensing Proposal Retail Long-term

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. a high-minded customer for an organic supermarket or a value-conscious customer for a discount chain). Topic Images Inc./Getty Getty Images. Under Armour, Inc. offers a good example.

Loyalty

Loyalty Marketing Apparel Maslow

Technology Should Be About More than Efficiency

Harvard Business Review

SEPTEMBER 25, 2015

It thrives on predictability and reliability and views imagination with some ambivalence – yes, it drives innovation, but it also undermines predictability and reliability. Drucker Forum 2015: Managing in the Digital Age. We magnify perception of risk and discount perception of reward. We shorten our time horizons.

Efficiency

Efficiency Technology Drucker Globalization

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

MAY 19, 2016

This usually means alliance with another business: creating airline cards with frequent flier miles, cards with extended warranties subsidized by insurance companies, or retail cards offering exclusive access or discounts. But in 2015, CostCo shifted its affiliation to Citigroup’s Visa.

IAM

IAM Productivity Products Company

Making Hospital Partnerships Work

Harvard Business Review

DECEMBER 10, 2015

Enrollees get discounts at more than 100 local businesses (e.g., Physicians who participate in our Physician–Hospital Organization are eligible for gain-sharing under the CMS waiver, and Silver Cross has assumed the risk for the 3% discount required by the CMS. With local businesses. Only time will tell.

Health Care

Health Care Committee Balanced Scorecard Discount

Private Equity’s New Phase

Harvard Business Review

AUGUST 9, 2016

From 1996 to 2015, the number of publicly traded companies in the United States alone dropped nearly 50%. A silent, seismic shift has dramatically altered corporate ownership and business governance globally. This phase was loosely called leverage buy out (LBO) from about 1979 to 1990 and included over 2,000 LBOs.

LBO

LBO Restructuring Real Estate Leveraged Buy-out

How Banks Can Compete Against an Army of Fintech Startups

Harvard Business Review

APRIL 26, 2017

As JPMorgan Chase’s CEO, Jamie Dimon, warned in a June 2015 letter to the bank’s shareholders, “Silicon Valley is coming.” These low-cost and reliable sources of funds are from taxpayer-insured deposits and the Federal Reserve’s discount window. Sometimes David can triumph over Goliath.

Banking

Banking Stage-Gate Credit Scoring Competitive Advantage

How Gatorade Invented New Products by Revisiting Old Ones

Harvard Business Review

AUGUST 17, 2017

When it comes to innovation, businesses have a strong bias for the new. Too often the preoccupation with finding or creating shiny new products can cause you to take your eye off your most profitable and lowest-risk opportunity: reviving your current product by innovating around it. In 2015 it had $1.3 What’s different?

Productivity

Productivity Products Innovation Diversity

How Unilever Reaches Rural Consumers in Emerging Markets

Harvard Business Review

DECEMBER 14, 2016

But some companies have what I call rural DNA – the ability to recognize the rural opportunity and to develop innovations to tap those markets along with their urban markets. Particularly in Asia, Unilever has pioneered a number of innovations that it has exported to other regions in its focus on addressing rural market opportunities.

Marketing

Marketing Brand Cost Retail

Blockchain Will Transform Customer Loyalty Programs

Harvard Business Review

MARCH 14, 2017

household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use. The Explainer: Disruptive Innovation. The average U.S. Related Video.

Loyalty

Loyalty Customer Loyalty Travel Hotels

The H-1B Visa Debate, Explained

Harvard Business Review

MAY 4, 2017

On the other side of the debate, H-1B supporters argue that the program brings needed skills into the labor market, which helps firms remain innovative, productive, and competitive. on H-1B visas, boost the economy by increasing innovation, productivity, and sometimes even employment. exceed [Americans’] in comparable jobs.”

Outsourcing

Outsourcing Engineering Skills Information Technology

The Growing Conflict-of-Interest Problem in the U.S. Congress

Harvard Business Review

FEBRUARY 24, 2017

Department of Health and Human Services — received private placement offers for discounted stock in Australian biotech firm Innate Immunotherapeutics. Chris Collins (R-N.Y.) and Tom Price (R-Ga.) — the latter is Trump’s nominee to head the U.S. Not only did his wife invest between $610,000 and $1.5

Conflict of Interest

Conflict of Interest Committee Collins Politics

Leadership Digital

Improve Marketing Emails to Boost Sales

Why Your Business Needs To Start Monetizing Its Data

Trending Sources

3 Team-Killing Church Cultures by Ryan T. Hartwig and Warren Bird

Startups Are Turning Customers into Lobbyists

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Technology Should Be About More than Efficiency

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Making Hospital Partnerships Work

Private Equity’s New Phase

How Banks Can Compete Against an Army of Fintech Startups

How Gatorade Invented New Products by Revisiting Old Ones

How Unilever Reaches Rural Consumers in Emerging Markets

Blockchain Will Transform Customer Loyalty Programs

The H-1B Visa Debate, Explained

The Growing Conflict-of-Interest Problem in the U.S. Congress

Stay Connected