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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Out with the Old. No Buyers, Only Specialists Here. No Buyers, Only Specialists Here.

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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They transform ordinary contact information into memorable catchphrases that stick with consumers long after the advertisement has ended.

Brand 85
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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

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The Rise of Alternative Online Businesses

Strategy Driven

This has brought about a need for cybersecurity professionals who are essentially ethical hackers. Dropshipping and affiliate marketing. With affiliate marketing you create websites, posts on social media, and other digital marketing campaigns which promote another brand’s products or service. Influencer marketing.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Are Mobile Apps Helping Or Harming Us?

The Horizons Tracker

The paper provides a number of examples of the contradiction inherent in many apps on the market today: Instagram offers young girls autonomy and a large audience, but at the same time forces them to conform to stereotypes.

Ethics 80
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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […].