N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

Strategy Driven

SEPTEMBER 22, 2021

Then look at the postcard design and ask: Does it do a good job representing the brand? When a company uses a direct mailing service, they can target the best people for the advertising mailers. A little advance planning always pays off in a marketing campaign. Combine Marketing Strategies.

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Marketing Strategy Marketing Strategy Discount 97

Strategy Driven

JANUARY 22, 2020

Whether you’re starting a business or already have one, marketing will be essential to the long-term success of it. Many business owners understand that they need to develop an effective marketing strategy but they’re not sure where to start. Building a Brand. Advertising on Social Media. Convenience.

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Marketing Strategy Marketing Strategy Advertising 68

Strategy Driven

JUNE 16, 2021

If you’ve been solely pouring marketing budget on digital ads, think again. Promotional products and branded giveaways are so effective and impactful and your business shouldn’t miss out on their benefits. What are promotional products and branded giveaways? Promotional products and branded giveaways are simple gifts.

Brand 65

Brand Productivity Products Power 65

In the CEO Afterlife

OCTOBER 11, 2011

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Brand CEO P&L Brand Management 253

Strategy Driven

AUGUST 11, 2020

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully. Every step of starting a business will require you to do thorough research and to help create a top brand. Social Media.

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Brand Succession How To Tactics 73

Strategy Driven

NOVEMBER 27, 2022

As a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key. There are many ways that a business can benefit from marketing. Marketing does more than just appeal to your targeted audience.

Marketing 101

Marketing Marketing Strategy Reputation Brand 101

Joseph Lalonde

AUGUST 25, 2022

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. The first step to creating a great PPC digital marketing strategy is to determine your budget.

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Strategy Advertising Budgeting Audience 156

Strategy Driven

NOVEMBER 21, 2017

You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. The whole point of pay-per-click advertising is that it takes your listing to the top of the SERPs. Daily Marketing with a One-Time Cost. Improve Your SEO. Consider leaving a comment!

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Marketing Strategy Marketing Strategy Media 57

Strategy Driven

NOVEMBER 24, 2017

As a business, you want to make the best of your brand as possible. That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. Consider leaving a comment!

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Marketing Strategy Marketing Strategy Company 50

Strategy Driven

APRIL 27, 2024

Prospective franchisees should delve into the economics of their chosen franchise, factoring in franchise fees, royalties, and advertising costs, among others. Budgeting wisely, preparing for unexpected expenses, and familiarizing oneself with various financing routes are elemental strategies for financial preparedness.

Franchising 107

Franchising Strategy Exit Strategy Entrepreneur 107

Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. While mastering SEO might appear complex, your brand can stand toe-to-toe with the competition.

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Trends Marketing Succession Content 97

Strategy Driven

FEBRUARY 14, 2017

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. Think Of The Image And The Brand.

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Marketing Strategy Marketing Strategy Brand 52

Strategy Driven

MAY 12, 2017

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. A decent marketing strategy can be the difference, the reason someone steps into your store or clicks on to your website.

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Marketing Strategy Marketing Strategy Succession 51

Tim Milburn

OCTOBER 31, 2013

However, an effective brand marketing strategy should be multi-dimensional. Effective brand marketing involves not only making your business visible but also building trust in your brand. Don’t neglect offline marketing strategies or you will end up losing potential customers.

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Brand Strategy Marketing Strategy Advertising 90

Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. It provides a platform to connect with customers, build brand awareness, and promote products and services. To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences.

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Metrics Media Content Strategy 113

Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. A winning strategy is key for winning new clients and retaining loyal ones alike. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. This reflects the new landscape.

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Marketing Succession Brand Affiliate Marketing 122

In the CEO Afterlife

JULY 2, 2013

This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Distinction in service, image and promise is what makes one brand jump from store shelves into shopping carts while another brand collects dust. Marketing is the creator and curator of that disparity.

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Marketing Levitt Telecommunications Brand 257

Strategy Driven

MAY 19, 2020

It’s also right to learn about how to market efficiently. For instance, you might feel you want to learn how to advertise in china or something equally significant when all you really needed was a quick social media campaign. Word of mouth is an excellent means of marketing, so you’ll need to impress your customers/clients.

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Brand How To Short-term Media 94

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

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Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. In my day, I started with strategy. Marketers like change, but often they make change for change’s sake.

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Brand CEO Marketing Proposal 196

Strategy Driven

OCTOBER 17, 2021

A digital strategy is a must for any business’s marketing efforts. The main goal is to drive users to your website, learn about your brand and make a purchase—ultimately helping your business grow. Try to position your brand offering as the solution to your consumers’ pain points. Paid Advertising.

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Directory Advertising Engineering Content 121

Strategy Driven

JANUARY 28, 2021

Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing. Improve Awareness Around Your Brand and Business. The fastest way to increase traffic to your website is through paid advertising.

Marketing 67

Marketing Marketing Strategy Brand Advertising 67

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. In the CEO Afterlife. Main menu Home.

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Magazine Brand Article Marketing 100

Strategy Driven

JUNE 19, 2023

Whether it’s increasing brand awareness, generating leads, or boosting sales, aligning your objectives with the agency’s strategies will lead to a more targeted and effective marketing campaign. Customized Strategy Development Every business is unique, and a one-size-fits-all approach rarely leads to success.

Tactics 105

Tactics CRM Strategy Succession 105

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Make no mistake; the Pepsi-Cola brand is still big business. In the CEO Afterlife. Main menu Home.

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CEO Advertising Brand Marketing Strategy 242

Strategy Driven

MAY 27, 2023

These programs combine business administration and marketing to train students to plan and implement marketing strategies. These graduates often have a competitive edge when competing for high-paying marketing jobs. They can work in advertising and public relations or various industries.

Marketing 107

Marketing Career Trends Advertising 107

Strategy Driven

JULY 6, 2020

Marketing is an integral element for any business. It allows a brand to become visible to new potential customers, it keeps them in the consciousness of current customers, and it can bring instant awareness to new products or services. With this importance in mind, here’s a quick guide on marketing your business in 2020.

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USP Marketing Credit Rating Advertising 132

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

NOVEMBER 27, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home. Leadership. No results were found for your request. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories.

CEO 229

CEO Company Brand Human Resources 229

Strategy Driven

DECEMBER 16, 2020

It takes a bit of market research to be able to take advantage of social media, but it should be an integral part of your marketing strategy. From watching videos to listening to podcasts, there are lots of different places where you can advertise your brand and reach an entirely new audience.

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Process Productivity Products Audience 123

Strategy Driven

FEBRUARY 22, 2023

Marketing Strategies Technology can also help businesses create effective marketing strategies. Here are some campaigns made possible by technology: Video Marketing Video marketing is a powerful way of connecting with customers and making an impression of them.

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Technology Entrepreneur Customer Loyalty Audience 113

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? The business model, brand following and concept are already taken care of; all you need is funding and a good location. Branding and Advertising.

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Exit Strategy CRM USP Marketing Strategy 131

Strategy Driven

JANUARY 27, 2021

companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible. Here are some cheap marketing strategies you can promote your digital company.

Marketing 74

Marketing Efficiency Company Word of Mouth Marketing 74

Strategy Driven

JUNE 29, 2021

Once you’ve decided on and given proper consideration to the product that you intend to sell through your business, the next thing that you have to think about is how best to market your product. Through this you reach a far wider and more reliable market than most other forms of advertising. Building Brand.

Merchandising 132

Merchandising USP Audience Brand 132

Strategy Driven

APRIL 13, 2016

The best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. You see – once a small business has a strong logo, it’s important to bring the brand to life by developing a brand voice. Why Is a Brand Voice Important for Small Business? Content Categories.

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Brand Guidelines Audience Advertising 50