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N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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N2Growth Blog
OCTOBER 25, 2010
The Institute’s Opportunities Board is a place for organizations to list … N2 is a proud member of the IED Blogs, Social Networks and Recommended Sites N2growth Blog The N2growth Blog is provides C-suite executives and entrepreneurs with practical commentary and advice on how to grow their revenue, talent and brand.
N2Growth Blog
JANUARY 20, 2011
In fact, it is my opinion that the worst form of gossip is conducted under the guise of seeking advice or counsel. Talking to anyone else wouldn’t resolve the issue, it would merely be self serving indulgence at someone else’s expense.
N2Growth Blog
OCTOBER 28, 2010
The last sentance in your comment is sage advice. Better to be the one who catches the fish than the one who tells the story of the big one who got away… So, what do you think? Thanks for sharing Peter.
N2Growth Blog
DECEMBER 20, 2010
Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. royatkinson Thanks for including that last piece of advice, Mike. A bad attitude isn’t something good leaders take lightly. As you so clearly pointed out, bullies are self-serving not selfless.
N2Growth Blog
JANUARY 3, 2011
Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity. They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline.
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