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Social Media Fail, Airline Style

Harvard Business Review

The promotion was arguably in poor taste given the global economic downturn, but was also inargueably and acutely insensitive given the airline's current labor relations standoff with the unions representing its pilots, engineers, baggage handlers and caterers. Why airlines? Social media now returns just a little of that power.

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Navigate Your Path to Success

Women on Business

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE. Their advice can be invaluable.

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Surefire Predictions and Why Doomsayers are Wrong

Harvard Business Review

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Democracy will disappear as power shifts to developing countries with authoritarian regimes where no one cares about voice and participation. They assume that people are helpless victims of powerful forces beyond their control.

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” Posing that question continues to be a powerful way to catalyze important strategic conversations. Peter Drucker famously said that the point of a business was to create a customer.

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The Rise of the Chief Customer Officer

Harvard Business Review

The customer's voice has a new champion sitting at the highest levels of power in companies. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. They have power and influence resources. Senior leaders are in a new position. Consider one example.

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Research: Index Funds Are Fueling Out-of-Whack CEO Pay Packages

Harvard Business Review

These days, most firms’ most powerful shareholders tend to benefit more from the performance of the entire industry than the performance of an individual firm. Magnifying their already large individual power, large asset managers also appear to coordinate many corporate governance activities, including those regarding compensation.

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