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How to Write Your Business Mission Statement

Strategy Driven

Your mission statement might take the following form: My company’s purpose is to: Sell athletic apparel and shoes that cover the needs of customers who will use the products in sports, such as baseball, basketball, football, running, and tennis. Examples of Mission Statements. Say you sell athletic wear and shoes.

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4 Fundamental Lessons for Leaders

Strategy Driven

The essence of leadership is the ability to influence others. And all successful leaders realize what Dale Carnegie explained: “The only way on earth to influence other people is to talk about what they want and show them how to get it.”. The first lesson of leadership: it is not about you. You won’t figure that out by self-analysis.

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Is There a CEO Afterlife? | In the CEO Afterlife

In the CEO Afterlife

Many find satisfaction using their influence to help others. Former CEO of sports apparel maker Russell Corporation, Jack Ward puts his time and money into helping inner-city kids. These 5 characteristics plus ego and power are the very traits that motivate ex-CEOs in their afterlife. But, not every CEO follows this trodden path.

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Why Top Management Should Listen to Activist Investors

Harvard Business Review

Activist investors who expect to raise returns by influencing strategic decisions are having a meaningful impact on many industries from consumer-packaged goods to aerospace and defense. Now, you will have to translate your strategic thinking into a value creation plan that your management team and board will embrace.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business Review

Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business Review

Provide them with a platform to participate in your products and services — as Coca-Cola managed to do with its personalized “Share a Coke” initiative — and then you have the chance to embed people directly into the narrative or fabric of your brand. Now, the word “system” may sound unemotional.

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