Harvard Business Review

OCTOBER 25, 2013

Founded in 1998, Lululemon produces sports apparel for women that is fashionable, environmentally friendly, and as technically advanced as sports apparel for men. It does not just manage to get a brand into a customer’s consideration set; it powerfully influences which aspects of that brand the customer notices and experiences.

Apparel 9

Apparel Brand Sports Advertising 9

Harvard Business Review

MAY 15, 2018

In a system, the brand and the consumer play equal roles in influencing the brand. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc. It isn’t.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

JULY 30, 2018

Influencing the culture at established companies can seem, at times, like trying to walk into an art museum and just make a few small tweaks to the marble statues: no one wants you to do it, and almost anything you do will provoke a strong reaction. . ” Lack of the right strategy or vision (36% of respondents.).

Innovation 15

Innovation Company Budgeting Survey 15

Harvard Business Review

NOVEMBER 30, 2016

Activist investors who expect to raise returns by influencing strategic decisions are having a meaningful impact on many industries from consumer-packaged goods to aerospace and defense. And the odds that your company, or industry, may find itself targeted by an activist are going up.

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

SEPTEMBER 21, 2018

In the words of one director, there is an “imbalance between the need to focus on governance and compliance, while the importance of innovation and disruptive influences are noted but less focused on.” apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g.,

Innovation 11

Innovation Short-term Telecommunications Long-term 11

Harvard Business Review

FEBRUARY 29, 2016

While marketers want to track customers’ brand sentiments on social media, the tool’s real power is that it enables companies to hypertarget by viewing top influencers in the conversation. If somebody listens to a “Morning Run” playlist, Spotify might deliver ads for running shoes or athletic apparel.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

AUGUST 2, 2011

Sure there are major differences in values and governance — and thus a true competition of ideology and influence. Competitors in the auto, computer, and apparel industries frequently rely on the same suppliers and distributors, and to keep them healthy need to make sure that the overall industry does well.

Apparel 15

Apparel Pharmaceuticals Finance Licensing 15

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. Scale should help build influence in highly malleable environments. Leaders of large firms need to recognize this potential influence advantage and use it to reshape their industries and collaborative ecosystems.

Company 8

Company Succession Maturity Long-term 8

Harvard Business Review

SEPTEMBER 4, 2015

In contrast, it will be easier for footwear and apparel companies to move to lower-cost locations. Manufacturers of heavy products such as appliances or cars that are heavily influenced by shipment costs may find it pays to move production closer to market demand. For high tech industries (e.g.,

Supply Chain 8

Supply Chain Survey Price Apparel 8

Harvard Business Review

APRIL 15, 2015

More and more, I hear different twists of the same question from clients: Can emotion still influence buying behavior in world where the mobile internet, with real-time access to product reviews and price comparisons, is training consumers to shop purely on rational facts? On the surface, it looks like rational benefits are winning.

Price 8

Price Brand Retail Apparel 8

Harvard Business Review

MARCH 6, 2012

But company decisions on what and where to place production facilities, while influenced by many factors, ultimately depend on the math. Sectors like apparel, footwear and textiles will continue to be grounded in China and other low-wage countries that enjoy a large labor cost advantage over the United States.

Insourcing 9

Insourcing Supply Chain Offshoring Apparel 9

Harvard Business Review

MARCH 29, 2012

Whether at the level of whole economies fixating on GDP or corporations trying to nail quarterly earnings targets, managers are being influenced by the wrong metrics and making decisions that actually leave us worse off. It's a problem that's rampant right now in the practice of capitalism.

Meyer 13

Meyer Leadership Metrics Apparel 13

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These employees influence whether visitors become customers, and whether those customers return. Connectors in the middle. Customer Experience Creators.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

OCTOBER 28, 2014

Instead, in 1950, in an HBR article entitled “Factors Influencing Employee Morale,” Worthy finds Sears reaping the rewards of a focus on stakeholder value, in particular from the profit-sharing plan it had instituted in 1916. We felt defeated and powerless.”.

Retail 9

Retail Quinn Real Estate Apparel 9

Strategy Driven

JULY 21, 2020

Micro-Influencer Marketing. Customers now prefer trust and expertise over the clout, making brands realize that it is a wise choice to invest in micro-influencers. Micro-influencers act like role models for many people and have a potential reach of 10,000 to 100,000 followers.

Marketing Strategy 68

Marketing Strategy Marketing Strategy Audience 68

Harvard Business Review

FEBRUARY 13, 2017

One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores. It’s easy to see how DDP has influenced several lean concepts, including the minimum viable product and rapid prototyping.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Eric Jacobson

MAY 25, 2014

Deeply influenced by the Roman emperor, Marcus Aurelius , and ancient Stoic principles , Holiday shows leaders how to turn setbacks or problems into a platform for achieving goals by controlling perceptions through swift and energetic action and true force of will. Robert Greene, who taught me how to be a great researcher and write well.

Ryan 56

Ryan Apparel Crisis Learning-by-Doing 56

Harvard Business Review

APRIL 1, 2016

An apparel manufacturer kicked off its hackathon with the telephone game, the one where a spoken phrase inevitably gets distorted as a series of players whisper it to each other. In the best cases, user feedback influences the design and provides the ultimate measure of success.

Supply Chain 8

Supply Chain Banking Brainstorming Participative 8

Harvard Business Review

OCTOBER 14, 2014

As the company releases a constant stream of videos, conferences, apparel, equipment, and music, the brand has become a phenomenon.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

MAY 28, 2013

Should some specific talent management practices receive greater focus than others--that is, do they exert more influence on competency of an organization''s overall talent management process? consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., Methodology.

Talent Management 8

Talent Management Company Telecommunications Management 8

Harvard Business Review

JULY 30, 2014

It’s easy to scan headlines and see undisciplined for-profit companies (take GM, American Apparel). Entrepreneurs are deeply influenced by the people around them. Here are some of the worst reasons we hear for starting a for-profit to do good: Bad Reason #1: Only for-profits use “business discipline.”

Entrepreneur 10

Entrepreneur Apparel Transportation Fashion 10