Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. . I want to stop that.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

NOVEMBER 27, 2015

The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10 and generated 50% more earnings. Average earnings among the top 10 were up 6% this year, while the average earnings of the bottom 10 dropped 9%. Indeed, 16 out of bottom 25 firms are FTSE companies.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

NOVEMBER 23, 2011

Qantas Airways landed in the headlines for a tone-deaf Twitter contest that asked people to tweet their dreams for luxury air travel, including the hashtag #qantasluxury. Conversely, the delighted first-person reports of great service or work experience carry an authenticity that often outshines a company's own official marketing.

Airlines 15

Airlines Media Travel Marketing 15

Harvard Business Review

JULY 19, 2013

For my company, I focused on a big market and found a profitable and attractive niche. Plan for a realistic amount of sales and interest so you can conservatively manage your finances. If the value proposition is unclear, then you''re likely setting up the business for failure. Find your niche in a sizable market.

Entrepreneur 8

Entrepreneur Hotels Travel Call Center 8

Harvard Business Review

JULY 20, 2015

This advice, adapted from the book Finance Basics , will help you better understand how to create a useful budget. Make sure those goals line up with the organization’s strategic priorities. But you should include detailed estimates for travel costs, telephones and utilities, and office supplies. Adapted from. Add to Cart.

Budgeting 8

Budgeting Finance Cost Price 8

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

APRIL 25, 2014

Instagram dodged an operational meltdown that could have rendered the start-up dead on arrival. Firms in this segment have many more “moving parts” than start-up companies – systems connected to other systems, more layers of management through which bad news in the field must travel, etc. Later that year, Dave’s got $2.1

Operations 8

Operations Company Supply Chain Short-term 8

Harvard Business Review

NOVEMBER 9, 2012

When Thai flooding created significant shortages in the hard disc drive market, manufacturers lost millions of dollars. When ash clouds from the Icelandic volcano darkened the skies over Europe, planes were grounded, interrupting business travel and disrupting air freight.

Supply Chain 8

Supply Chain Chief Procurement Officer Risk Management Management 8

Harvard Business Review

JUNE 22, 2015

Highways and bridges are in desperate need of repair, making travel slower—and more dangerous. Highways can’t keep up with demand. Today, the load factor (total vehicle miles traveled divided by lane miles) is growing more than 10 times faster than capacity is. Insight Center. The Future of Operations.

Supply Chain 8

Supply Chain Crisis Transportation Tactics 8

Harvard Business Review

AUGUST 11, 2014

But the strength of small business is dependent on the availability of bank loans, and the evidence suggests this critical funding may be drying up. In contrast, loans to larger firms have risen every year since hitting bottom in 2011, and are now up about 4% since that low point.

Technology 8

Technology Banking Class Real Estate 8

N2Growth Blog

SEPTEMBER 19, 2010

Bottom line…If you’re a leader and not an avid reader, you’re wrong. Up until a few years ago Rick Warren read a book every single day. With what I’ve noted thus far I’m always amazed at the number of executives who don’t keep up with their professional reading. Do I have your attention yet?

Blog 419

Blog Open-book Library Learning-by-Doing 419

Harvard Business Review

NOVEMBER 23, 2010

If the discount airlines are ten times more dangerous, this rises to 1 in a million, but you make up for this by saving $50 per flight. By forcing people to purchase additional seats it would inevitably drive up the demand and therefore the price of airline tickets (and I fly quite a bit). One or nine? It is around 100.

Airlines 14

Airlines Report Guidelines Discount 14

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Take a customer–life cycle approach.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

OCTOBER 2, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

NOVEMBER 8, 2017

Meanwhile, according to the Ministry of Finance , the Indian economy is operating with $45 billion less cash than it did prior to demonization. To collect the check she would have needed to travel to a government office. Then, of course, she would have needed to travel again to a bank to cash the check.

Banking 13

Banking Long-term Short-term System 13

Harvard Business Review

FEBRUARY 10, 2012

Bottom line: Are you game or are you out? I have had to run worldwide social marketing campaigns in the past in order to attract attention to our work in what could be dismissed as obscure backwaters of the global system. And have you heard that we have more mobile phones than any other continent besides Asia?

Supply Chain 14

Supply Chain Globalization Politics Franchising 14

N2Growth Blog

SEPTEMBER 29, 2010

Coaching is about delivering what the client needs - it is not about a cute set of questions you picked-up during a certification class. Bottom line…good advisors make things happen and get things done at the behest of their clients for the purpose of enabling the accomplishment of anything ranging from a single task to a lifelong goal.

Blog 385

Blog Mentor Advice Brand 385