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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 318
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Managing Board Relations | N2Growth Blog

N2Growth Blog

In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.

Blog 293
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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 272
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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?

Blog 412
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Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

mikemyatt: A leaders Intellect should not be a depreci. Our Freedom. mikemyatt: The rigidity of a closed mind is the first s. mikemyatt: More thx @BradAustin1 @LeadershipWatch @GBSL. mikemyatt: RT/mention thx @AMAnet @SmartBrief @Leadersh. mikemyatt: RT thx @ArtPetty @Leadershipfreak @jdregan @.

Blog 305
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Well actually, no it’s not. I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&#

Blog 287