Sales Wolf Blog

JULY 6, 2010

William Taylor, Fast Company : Why We (Shouldn't) Hate HR - If you are in the HR and talent management profession, you have likely read Keith Hammon's infamous article in Fast Company magazine that espouses many of the reasons why workers hate HR.  I hope you had a fabulous Independence Day weekend!  Enjoy!  Enjoy!

Blog 140

Blog Taylorism Taylor Human Resources 140

CO2

AUGUST 2, 2010

Pulse Meme Feed What Is Your Brand Against? Productivity When you consider who is on your team you no longer have the luxury to be sentimental. Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Blog 84

Blog Marketing Executive Coaching Strategic Planning 84

Lead on Purpose

SEPTEMBER 6, 2010

Within a few days I began to pick out the nuances of Castellano (Argentina’s brand of Spanish) and within a couple of months I understood most of what people were saying (though speaking took a few more months of study and hard work). The marketing team has a message they want to send about the new product.

Taylorism 154

Taylorism Taylor Ethics Godin 154

Lead on Purpose

JUNE 18, 2009

Filed under: Knowledge , Leadership , Learning Tagged: | employee , Greg Strouse , success « Personal branding Taking chances » Like Be the first to like this post. These rules are not only great for employees but also for leaders at any level. This post merits careful study. Theme: Digg 3 Column by WP Designer.

Succession 100

Succession Taylorism Taylor Godin 100

Lead on Purpose

MAY 18, 2009

I’ll do a full review when I finish, but for now I want to share Abraham’s fifteen ways to build your position into a strong brand. Challenge status quo thinking with a sharper, fresher perspective, a better strategy, or a clearer game plan for your market to follow. Form alliances and advisory boards.

Positioning 124

Positioning Ethics Taylorism Taylor 124

Tanveer Naseer

JANUARY 15, 2013

He traces this dynamic back to Frederick Taylor, who was both an efficiency engineer and a fierce advocate of workplace democracy. This is an abridged piece from strategy+business’s Best Business Books 2012 featuring selections on a number of topics including strategy, marketing, innovation, and organizational culture.

Open-book 273

Open-book Books Competitive Advantage Participative 273

Lead on Purpose

JUNE 16, 2009

Filed under: Leadership , Team Building Tagged: | Art Petty , evil leaders , values « Pay attention to your peers Personal branding » Like Be the first to like this post. Be sure to read the comments on both posts as well. Theme: Digg 3 Column by WP Designer.

Taylorism 100

Taylorism Taylor Godin Ethics 100

Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. New technologies are constantly allowing us to reach audiences in new ways.

Trends 123

Trends Marketing Content Audience 123

Lead on Purpose

AUGUST 25, 2009

Teenagers and cars: When parents buy their teenager a brand new car for his 16th birthday, he’s no doubt happy to have the car, but too often doesn’t take good care of it and crashes it or burns up the engine (or does something else to ruin it). Theme: Digg 3 Column by WP Designer.

Ethics 154

Ethics Taylorism Taylor Godin 154

CO2

JANUARY 2, 2011

Pulse Meme Feed What Is Your Brand Against? These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Lead on Purpose

MAY 14, 2009

Chris focuses on helping others, and in doing so increases his brand and his value. He finds information that’s useful to his readers/followers. He asks questions and engages people in his conversations. Check out the interview on David’s blog. This concept is not a secret. It’s not magic.

Taylorism 100

Taylorism Taylor Ethics Godin 100

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Pulse Meme Feed What Is Your Brand Against? Where has time gone. You know the work of calling on Senior Citizens. Technology and its role in travel 2.0 Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

OCTOBER 19, 2011

The bond with the story and the brand grew deeper. Country and Western phenom Taylor Swift puts secret messages in her performances, lyrics, and album covers. Marketing was created in this moment. Marketing came to stand for big, bold, simple messages, fired repeatedly at a mass target. The viewing experience grew richer.

Marketing 12

Marketing Brand Taylorism Taylor 12

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Executive Coaching Planning Execution 76

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

CO2

DECEMBER 10, 2010

And it grew then some where along the lines the willingness to exploit exceeded the need of the market. If your company produces safety products for food production perhaps the greater world needs you more than your current market. Pulse Meme Feed What Is Your Brand Against? Where are you taking your company and why?

Executive Coaching 104

Executive Coaching Execution Strategic Planning Marketing 104

CO2

DECEMBER 10, 2010

And it grew then some where along the lines the willingness to exploit exceeded the need of the market. If your company produces safety products for food production perhaps the greater world needs you more than your current market. Pulse Meme Feed What Is Your Brand Against? Where are you taking your company and why?

Executive Coaching 104

Executive Coaching Execution Strategic Planning Marketing 104

CO2

JULY 21, 2010

5) Financial acumen to understand funding requirements, cash flow, and marketing. Pulse Meme Feed What Is Your Brand Against? 2) Ability to create a sustainable competitive solution to the above problem. 3) Passion and drive to make the business work operationally. Technology and its role in travel 2.0

Quality 68

Quality Executive Coaching Strategic Planning Taylorism 68

Harvard Business Review

JUNE 7, 2013

The digital marketer who effectively runs Qantas Airlines'' highly regarded — and very successful — loyalty program has an unusual iPad problem. Innovations in Digital and Mobile Marketing An HBR Insight Center. Customers Marketing Technology' Being Digital Demands You Be More Human.

Marketing 8

Marketing Airlines Workshop Loyalty 8

Harvard Business Review

SEPTEMBER 1, 2014

For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall. This also allows Lord & Taylor to use the beacon program for new customer acquisition.)

Retail 8

Retail Fraser Taylorism Taylor 8

Harvard Business Review

JUNE 5, 2015

.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. And then you can view that data by shoppers’ age, gender, average spend, brand loyalty, and so on. What is their top priority (e.g.,

CRM 8

CRM Management Taylorism Taylor 8

Harvard Business Review

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. Advertising like “we’ve dropped our previously bloated fixed prices” to boost sales can taint Hamilton ’s brand.

Price 8

Price Airlines Discount Taylorism 8

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 8

Company Direct Marketing Execution Taylorism 8

Harvard Business Review

FEBRUARY 2, 2011

It was a closed-door meeting of top digital CEOs from major media brands — not only old line players like Disney, BBC, and ESPN, but also new ones like Huffington Post, Gawker Media, and EverydayHealth. Rather, it's a vast, branded utility. It was a star-studded event. It's like another World Wide Web, but with a profit motive.

Media 15

Media Short-term Taylorism Taylor 15

Harvard Business Review

DECEMBER 18, 2017

Paul Taylor/Getty Images. Despite increased spending and innovation in the cybersecurity market, there is every indication that the situation will only worsen. Cybersecurity can cause organizational migraines. In 2016, breaches cost businesses nearly $4 billion and exposed an average of 24,000 records per incident.

System 8

System Bottom-up Taylorism Taylor 8

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. Kanye West's clan largely forgave him when he offered a tweeted apology for snatching the microphone from Taylor Swift. Because it is informal, personal, and immediate, social media is well suited for apologies and brand damage control efforts.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Harvard Business Review

APRIL 16, 2015

The Internet has changed the launch process—now companies seed products with influencers, leak information to reporters, bloggers, and consumers, live-stream launch events globally, and reward brand advocates with exclusives. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

JANUARY 30, 2012

Shortly thereafter, it is likely to cease its corporate existence, swallowed up not for its devalued brand, but for its store locations around New York City. and John unified the brand around a stylized "A&P" in gold within a red circle. Aside from its remaining employees, no one will grieve.

P&L 14

P&L Retail Real Estate Discount 14

CO2

JUNE 30, 2010

Even politicians these days use books as part of their own marketing campaign and messaging strategies. She supports first-time and seasoned authors in their book writing, publishing and marketing endeavors through coaching and training in her “Your Book Is Your Hook!” Pulse Meme Feed What Is Your Brand Against?

Books 102

Books Executive Coaching Welch Consultative 102

Harvard Business Review

MARCH 13, 2013

Yorkshire Gold has always had a cult following in the United States, but it wasn't until fictional Nick Brody, a central character on the hit show Homeland revealed his penchant for it that "our Twitter feed went crazy," says Taylors of Harrogate brand manager Sam Ward. Sigourney Weaver! Madonna!),

Advertising 8

Advertising CIO Taylorism Taylor 8

Kevin Eikenberry

JANUARY 12, 2017

Monster is the most iconic of those that brought the service to market, and the first to do it at scale. In 1994, Monster.com registered as one of the first 500 commercial domains on the internet – founder Jeff Taylor previously ran a help-wanted ad agency. Careerbuilder hit the market in 1996. They had revenue, after all.

Price 101

Price IPO Content Marketing 101