Strategy Driven

AUGUST 3, 2015

Prospect, if it was just you, and you didn’t need to confer with anyone else, would you buy?” (The Qualify the decision maker as the 'only' by asking a seemingly innocent question at the beginning of your presentation - “Is there anyone else you work with (confer with, bounce things off of) on decisions (situations) like this?”

Customer Loyalty 50

Customer Loyalty Competitive Advantage Conference Seminar 50

Strategy Driven

SEPTEMBER 30, 2013

I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it – as I do all my talks – and I’ve spent the last 20 years improving my speaking, presentation, and performance skills. I’m not just a speaker. I’m a student speaker. Reprinted with permission from Jeffrey H.

Audience 74

Audience Customer Loyalty Learning-by-Doing Competitive Advantage 74

Strategy Driven

MAY 7, 2012

Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup. You’ll have the potential to gain fifty ‘cold call’ connections each time you speak. Speak at trade shows. Write an article. Gitomer and Buy Gitomer.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Harvard Business Review

FEBRUARY 19, 2016

In short, these two studies suggest that effective digital recognition programs can help scale organic praise, have a high ROI, and lead to significantly higher levels of employee performance and engagement, as well as increased customer loyalty, as measured by net promoter scores.

ROI 8

ROI Customer Loyalty Loyalty Short-term 8

Harvard Business Review

MAY 21, 2015

These days, most of my time is spent in conference rooms instead of comedy clubs, and the performers I coach are designers and consultants who want their ideas to land successfully with clients. Unlike conference rooms, bars are friendly, social places. I also started to work at IDEO as a writer and marketing professional.

Storytelling 8

Storytelling Audience Conference Customer Loyalty 8

Harvard Business Review

JUNE 16, 2014

At a recent conference, Dell founder Michael Dell spoke of the billions of patients who received better health care and the billions of students worldwide who had access to better education as a result of Dell’s information technologies. Executives often think of engagement as “soft,” but it’s both measurable and powerful.

Customer Loyalty 13

Customer Loyalty Human Capital Wilde Health Care 13

Harvard Business Review

OCTOBER 5, 2011

Tighten your connection simply by letting them know you're thinking about them, as prompted by an interesting article you read (you can send them a link related to their business or a personal hobby), following up on a previous conversation ("you mentioned you were going to speak at a conference — how did it go?"), or just saying hello.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Strategy Driven

NOVEMBER 8, 2010

Think about it this way: if you were in charge of your company’s booth at a trade show or conference, you wouldn’t just slap your company’s logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Far from it, actually. Of course not.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

SEPTEMBER 10, 2014

For more information, see the conference homepage. This post is part of a series of perspectives by leading thinkers participating in the Sixth Annual Global Drucker Forum, November 13-14 in Vienna. Corporate social responsibility Global business Management 2.0'

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12

Harvard Business Review

DECEMBER 29, 2011

Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. — enough conference rooms, we took a look at how office renovations can boost performance. Audio podcast. The Hidden Demons of High Achievers. Boost Power Through Body Language.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

MARCH 29, 2011

A few electrical issues in the spa and conference center, but nothing to worry about.". Now let's see the conference center. Why aren't we sharing data, establishing best practices, launching customer loyalty initiatives, getting our brand recognized? Spas, conference centers, pools, casinos. How is it going?".

Case Study 10

Case Study Hotels Price Decentralization 10