Chart Your Course

AUGUST 14, 2012

The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Happiness has created unparalleled customer loyalty to the extent 80% of their customers return to purchase again. 2) Deploy a leadership strategy. 9) Customer and market focus. No excuses.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

DECEMBER 21, 2015

Unyielding personal values and ethics. Great people have great values and great ethics. And if you really want to have some fun, bring your marketing people along. The minimums are: 1,000 business Facebook likes, 501 LinkedIn connections, 500 Twitter followers, 25 YouTube videos, and a blog where you post weekly.

Loyalty 50

Loyalty Open-book Customer Loyalty Ethics 50

Strategy Driven

NOVEMBER 18, 2013

Let me give you the good news, and the sales news… There are several strategies you can employ to get around the bidding process, or legally and ethically change the bidding process. Ask for a clause to be put into the RFP that states all claims must be backed up with customer testimonial videos as proof.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Strategy Driven

NOVEMBER 16, 2015

Here are some words that will help you define your mission … will, dedication, persist, honest, ethical, positive, enthusiastic, fun, learn new things, listen, help, provide, encourage, memorable, value, loyal. The affirmations that you can use every day to make you a better person. MAJOR CLUE: IT’S THE MISSION. YOUR SALES MISSION.

Mission Statement 50

Mission Statement Customer Loyalty Ethics Seminar 50

N2Growth Blog

JULY 19, 2011

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 366

Marketing Tactics Brand Ethics 366

Coaching Tip

FEBRUARY 23, 2012

The answer is for organizations to develop the institutional frameworks to replace traditional structures and forms of governance and establish a more human operating system in which governance, culture and leadership systems are harmonized and synchronized. 4) Seek to inspire, not just motivate. 5) Invest in culture rather than governance.

How To 110

How To Airlines Media Innovation 110

Strategy Driven

SEPTEMBER 10, 2012

Authenticity is a characteristic that the prospective customer PERCEIVES as the presentation and the relationship move forward. Authenticity is not a specific characteristic – it is derived from the ethical, honest, and consistent actions of your total words and deeds. What defines glorious organization in the 21st Century?

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Strategy Driven

JANUARY 27, 2014

You gotta be ethical, you gotta be honest, or you gotta find another job. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Price 50

Price Customer Loyalty Competitive Advantage Books 50

Harvard Business Review

SEPTEMBER 19, 2017

I’ve been a consultant for almost 20 years, advising companies on complex challenges in ethics, risk, and responsibility. Happily fading from memory is the cliché that ethics and compliance teams effectively constitute a “business prevention department.”

Ethics 14

Ethics Short-term Long-term Supply Chain 14

Strategy Driven

JULY 2, 2012

How you feel about the customer and their buying process. You’ve placed a value on yourself that reflects in your selling skills, your attitude, your belief system, your truthfulness, and your ethics. And then there is the customer. That’s you.

Reputation 50

Reputation Customer Loyalty Belief Systems Seminar 50

Strategy Driven

MARCH 25, 2013

Actions that give your customer the feeling you represent their best interest, not just your own. You speak the truth, have high ethical standards, and are known for service. This means you take long-term oriented actions. Actions that will stand the test of time. You’re taking service actions, and value actions beyond the sale.

Open-book 50

Open-book Definition Self-aware Price 50

Harvard Business Review

MAY 29, 2012

telling a manager to maximize current profits, market share, future growth profits, and anything else one pleases will leave that manager with no way to make a reasoned decision. The old "efficient markets" idea that stock prices perfectly measure future returns has long been discredited.)

Short-term 14

Short-term Long-term Objective Customer Loyalty 14

Harvard Business Review

MARCH 30, 2016

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. Empowering smart machines to — pun intended — live up to their potential may well become the essential new 21st-century leadership skill.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

OCTOBER 4, 2011

It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. With hardware markets, money is spent upfront to develop a system. You see evidence of companies' different DNAs in the ways they react to risks and opportunities.

Software 14

Software Intellectual Capital Maturity Customer Loyalty 14

Strategy Driven

JULY 25, 2016

The lesson here is that attitude and work ethic are more important than sales skill. If they have a great attitude, and a solid work ethic, they will accept learning new skills as a way of life and a path to success. And if I’m doing the hiring, I’m going to start with a great person, not a great salesperson.

Customer Loyalty 50

Customer Loyalty Ethics Seminar Outsourcing 50