Strategy Driven

APRIL 1, 2013

You get a slide deck form marketing, that’s both boring and repetitive – WITH NOT ONE WORD ON HOW TO COMMUNICATE YOUR MESSAGE. How organized is your message? A finish that ends in a commitment from the prospective customer? In sales, great communication skills are one of the lost secrets of success. How succinct is your message?

Customer Loyalty 50

Customer Loyalty Skills Seminar Books 50

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Strategy Driven

APRIL 23, 2012

GOOD NEWS IS: You can influence both your image and your reputation with your CONSISTENT PERFORMANCE. Write about something that may impact your customers. A civil organization will be happy to have you as their breakfast or lunch presenter. Everyone wants to have a great image. Everyone wants to have a great reputation.

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

NOVEMBER 8, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. You need to embrace the perspectives and contributions of your employees, as well as those of customers and partners. Marketing 101 principles still apply. Juliano Howard T. Dickens Jr.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

FEBRUARY 23, 2018

” You aren’t alone; while most organizations talk the talk of sustainability — doing things like integrating environmental and societal concerns into their business models — very few walk the walk. TOSHINORI TARUI/Getty Images. have any s ystematic sustainability oversight at the board level.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

SEPTEMBER 8, 2011

They will invent innovative ways to explain away poor performance ("Oh, problems with our vendors affected our customers and depressed our scores," "The market was down," or "The weather was bad."). When you begin to quantify customer feedback, employees and managers may not know how to move them in the right direction.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.

Video 15

Video Porter Charisma Customer Loyalty 15

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints. These require sophisticated, sustainability-based management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. 3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. ” The question we should be asking is not what utterly unpredictable new things will turn up to annihilate our businesses but what form of organization is appropriate to capitalize on them.

Porter 8

Porter Power Competitive Advantage Film 8