Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Harvard Business Review

JANUARY 9, 2013

A new wave of entrepreneurs have created innovations that address pressing human needs: a hand-powered solar lamp that reduces a family's dependence on dangerously flammable oil for adequate light; a network of neighborhood-based grocery stores that sell fresh produce; a low-cost infant warmer for vulnerable babies in developing countries.

Venture Capitalist 8

Venture Capitalist Entrepreneur Business Model Human Needs 8

Harvard Business Review

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 8

Productivity Products Participative Marketing 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. I’ll then discuss some of LVMH’s challenges.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

SEPTEMBER 24, 2015

It is the only Chinese company that receives more sales revenue from markets outside China (67%) than from inside it. isn’t one of those markets. At the time, Zhengfei had no idea what a stock option system was – not being familiar at that time with the types of incentives systems developed in the West.

Case Study 8

Case Study ESOP Incentives Long-term 8

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. The “ Era of Innovation ” is one contender. Involve your marketing department.

Brand 52

Brand Storytelling Strategy Diversity 52

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 11

Marketing Brand Mission Statement Marketing Strategy 11

ExactHire - Leadership

OCTOBER 13, 2021

In 2021, as the pandemic continues, and the Great Resignation upends the labor market , and the reckoning with the country’s decades-long skills gap arrives, companies are pulling out all the stops to fill positions with the best talent possible. The “ Era of Innovation ” is one contender. Involve your marketing department.

Brand 52

Brand Storytelling Strategy Diversity 52

Harvard Business Review

APRIL 7, 2011

As much as the business world seems to admire design innovation these days, very few companies are doing it well. As the founder of a firm that helps businesses innovate, I've watched approvingly as design has gone from a niche topic to the covers of mainstream publications and the keynotes at business conferences.

Innovation 15

Innovation Consultative Brand Magazine 15

Harvard Business Review

AUGUST 13, 2018

What can firms do better than markets? While there has been a lot of discussion about “what’s left for humans?” Consider the case of investment management, where robo advisors are not just making trades, they are also providing investment advice to investors, and at a fraction of the cost of human financial advisors.

Company 10

Company Long-term Short-term Technology 10

Harvard Business Review

FEBRUARY 24, 2011

At this point, the commercial viability of a market-based approach to providing good quality housing in urban areas at prices affordable to low income customers is beyond question. This development plan can be scaled to build 3 million or 30 million units per year, if needed. Alternative Energy as the Standard.

Suri 14

Suri Construction Class EBITDA 14