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The Potential Misuses Of Genetic Data

The Horizons Tracker

So too has the number of use cases to which such data can be put, with some uses more ethical than others. New research from Wharton explores the ethics of using genetic data for marketing purposes. As genomic sequencing has fallen in cost, the number of full sequences that have been made has risen exponentially. Consumer needs.

Ethics 115
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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. This approach very much links to social innovation and indeed conspicuous altruism. He's collaborated with numerous international advertising, branding, design, media and PR agencies.

Brand 189
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Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

James O''Toole Joshua Green Judgment Calls Lao Tzu MIT Program in Comparative Media Studies/Writing New York University Press book Oscar Wilde Paul Schoemaker Peppercomm Peter Drucker Planning-ness PR News PRWeek Sam Ford: An interview by Bob Morris Social Media Week NYC South by Southwest Spreadable Media: Creating Value and Meaning in a Networked (..)

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The Trust Issue

Strategy Driven

The ‘actual’ difference between ethical brands with a moral code and those exposed as being without one, is increasingly a key factor in consumer brand adoption or rejection. This approach very much links to social innovation and indeed conspicuous altruism.

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Leaders Make Values Visible

Marshall Goldsmith

Every company wants “integrity,” “respect for people,” “quality,” “customer satisfaction,” “innovation,” and “return for shareholders.” I was shown a wonderful video on Enron’s ethics and integrity. Enron is a great example. It didn’t really matter.

Ethics 137
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Nominations Being Accepted for Exceptional Women in Business.

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you. As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? Are you ready??

Brand 237