Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. What values drove them? What made them proud?

Management 10

Management IPO Diversity Long-term 10

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. The impact that had on the operations and culture was significant.

Brand 10

Brand CTO Marketing Retail 10

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 8

CEO Airlines Marketing Software 8

Harvard Business Review

AUGUST 17, 2015

At the same time, technologies like selfie sticks, Fitbits, and wearable video cameras are making people comfortable monitoring their own calorie consumption, sleep patterns, heart rate, friends, family, and daily experiences. .”

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

NOVEMBER 12, 2018

But what these groups should be doing longer-term — what value they should be providing their members, how their leaders should steer and contribute to the effort, and what types of events and services they should offer — is frustratingly hard to see, or agree on. Keep your figureheads relatable.

Organization 10

Organization How To Seminar Follow-up 10

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12

Harvard Business Review

MARCH 26, 2013

It could well be that a charismatic candidate who appealed to minorities, made better use of campaign technology, and embraced some modest policy changes (mainly on immigration and gay marriage) could sweep Republicans back into the White House. And because all of us at HBR have A.G. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8