Remove Goal Remove Management Remove Marketing Remove P&L
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What Do I Need To Do To Move UP?

Rich Gee Group

I’m pretty well focused on my goals and have a pathway to achieve — It’s more about assessing next steps in the corporate world, such as what do I need to do to become a CMO for a mid-size company in 4 years. What is size of P&L I should run? Management Tools & Techniques. It’s what you know.

P&L 150
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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition.

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3 Qualities of a Great Mentor

Steve Farber

If you don’t think you have a mentor yet, try looking at others who’ve achieved their goals and see what they learned from their mentors. Marina Lau, a senior marketing manager at JotForm, says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence.

Mentor 74
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Love is at the Heart of Strong Leadership

The Practical Leader

The L-word makes hard-nosed managers squirm. These are the same managers loudly pronouncing goals of higher employee engagement and increased customer loyalty. These managers use lots of “leader-speak” about vision, values, engagement, or caring but their rhetoric is heartless and empty.

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3 Qualities of a Great Mentor

Steve Farber

If you don’t think you have a mentor yet, try looking at others who’ve achieved their goals and see what they learned from their mentors. Marina Lau, a senior marketing manager at JotForm , says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence.

Mentor 40
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A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8
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To Innovate in a Big Company, Don’t Think “Us Against Them”

Harvard Business Review

As part of this effort, they discovered that the majority of employees who were advising Janssen on emerging markets had never set foot in those countries. Then assemble small, cross-silo teams and get them in-country to find ways to better deliver healthcare access in that emerging market. Call it an organization’s survival instinct.