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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. Our end goal was to hire not only the artist and body piercer with the most talent but someone who understood and could adapt to our company culture. We didn’t care that “it’s never been done before.”

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What Do I Need To Do To Move UP?

Rich Gee Group

I’m pretty well focused on my goals and have a pathway to achieve — It’s more about assessing next steps in the corporate world, such as what do I need to do to become a CMO for a mid-size company in 4 years. What is size of P&L I should run? What projects should have I lead? Connections & Exposure.

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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition.

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3 Qualities of a Great Mentor

Steve Farber

If you don’t think you have a mentor yet, try looking at others who’ve achieved their goals and see what they learned from their mentors. Marina Lau, a senior marketing manager at JotForm, says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence.

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Love is at the Heart of Strong Leadership

The Practical Leader

The L-word makes hard-nosed managers squirm. These are the same managers loudly pronouncing goals of higher employee engagement and increased customer loyalty. Fear of criticism, fear of failure, fear of getting caught, or fear of speaking up. ” Ya gotta love it! It’s at the heart of leadership.

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3 Qualities of a Great Mentor

Steve Farber

If you don’t think you have a mentor yet, try looking at others who’ve achieved their goals and see what they learned from their mentors. Marina Lau, a senior marketing manager at JotForm , says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence.

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A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

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