In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife. Main menu Home.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. Leadership.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. Leadership.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Leadership.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 12, 2011

Leadership. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Not many years after the Tylenol fiasco, a massive batch of sour coffee that made some people nauseous became my ultimate test of leadership. Human Resources. Leadership. About John.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. Human Resources.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. About John.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. In the CEO Afterlife. Main menu Home.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. In the meantime, perennial innovators the likes of Apple, FedEx, Nike and Trader Joe’s extended their leadership over old-guard competitors.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Resourceful. Human Resources.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

NOVEMBER 27, 2011

Leadership. by John • November 27, 2011 • Leadership , Life • 2 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

MAY 30, 2011

Leadership. by John • May 30, 2011 • Human Resources , Life • 1 Comment. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife. Main menu Home. When to Give Up Your Pride.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

MARCH 7, 2011

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

MARCH 14, 2011

Leadership. by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

JULY 26, 2011

Leadership. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. The Green Thing. Have a chuckle.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

FEBRUARY 20, 2011

Leadership. by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. In the CEO Afterlife. Main menu Home. Crazy Day on Friday.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

FEBRUARY 16, 2011

Leadership. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. A Lesson from Nine-Year Olds.

CEO 100

CEO Suri Brand Class 100

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Years ago, I faced this issue in the intensely competitive coffee market.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. Human Resources. Leadership. In the CEO Afterlife. About John.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 17, 2011

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Recent Posts.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. From there, successful companies marshal resources behind a few winners and then execute like the New England Patriots. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

MAY 9, 2011

Leadership. by John • May 10, 2011 • Life , Marketing • 1 Comment. Before I can share the tale of Dr. Riley Senft’s cross-Canada run for cancer, you need to know what it took to get there. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

Stage-Gate 100

Stage-Gate Brand Human Resources CEO 100

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. 2) Deploy a leadership strategy. There is unmistakable evidence revealing how leadership is exercised, formally and informally, throughout the organization. 9) Customer and market focus.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

AUGUST 23, 2011

Leadership. Human Resources. Leadership. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Distant Replay: My Mid-Life Crisis.

Crisis 100

Crisis CEO Brand Apparel 100

In the CEO Afterlife

AUGUST 15, 2011

Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 19, 2011

Leadership. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147