N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
Strategy Driven
MAY 27, 2023
The business world constantly evolves, so marketers must stay current on new trends and technologies. They also cultivate general business management abilities, including a solid understanding of economic trends and consumer behavior. They can work in advertising and public relations or various industries.
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N2Growth Blog
MARCH 23, 2010
I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.
Mike Cardus
APRIL 5, 2020
You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. As you check-in with your management, you are reflecting the priorities to them.
N2Growth Blog
JANUARY 16, 2015
Understanding future trends today is critically important and leaders must strive to achieve what the future can become, the results they want to create, and address the unexpected challenges and problems they expect/anticipate along the way. Understand Crisis Leadership over Crisis Management.
Engaging Leader
NOVEMBER 12, 2013
After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […]. That makes a huge difference in helping more people discover it.
N2Growth Blog
APRIL 20, 2010
Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex.
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