Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Do they have a team overseas, say, in India?

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Manufacturing produces it.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 30, 2013

In Germany, a commitment to product quality and engineering excellence has been key both for multinationals and small- and medium-sized enterprises (SMEs). It has to develop domestic consumer markets and orient its production towards them. In the case of the U.S., Germany and the U.S. The advantages of the U.S.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

JANUARY 29, 2018

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Meanwhile, increasing numbers of incumbents are being compelled to adopt these technologies to stay competitive, even as cost and productivity pressures become acute.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

SEPTEMBER 3, 2012

Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. With Facebook for example, assuming an estimated market opportunity of one billion, it took roughly 4 years to reach penetration of 10%. Saturation is reached at 90%+.

Learning Curve 10

Learning Curve Market Penetration Disruptive Innovation Kaplan 10

Harvard Business Review

JULY 1, 2013

When I have a good idea, a solution to a problem, or a product/service I know will increase market penetration, I am eager to communicate it to the other person or group. Shut up" may sound rude and counter productive, but for me it''s a splash of cold water. That''s the prize, a strong relationship.

Resistance 8

Resistance Tips Market Penetration Learning-by-Doing 8

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions. But by early 2015 they stopped accepting new submissions to their open market and discontinued their API support for external developers. Failure to launch the right side.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

SEPTEMBER 9, 2015

In one session, for example, the issue was that the different engineers couldn’t agree on how to customize a critical product component without compromising the overall design. This was delaying product production. I’ve seen other firms adopt similar Work-Out-style initiatives in the past year.

Welch 8

Welch Supply Chain Consensus Engineering 8