Harvard Business Review

JUNE 13, 2018

Or had a decade of disruptive innovation in interactive, internet-based video thoroughly altered the competitive landscape, largely leaving the incumbents behind? New forms of content, new distribution technologies, and new business models are emerging at a dizzying pace. million viewers since 2012.

Media 8

Media Content Video Price 8

Harvard Business Review

FEBRUARY 12, 2013

Many pioneers of digital advertising believed it possible to create advertising so useful it's a service. By 1998, though, spending on Internet advertising had grown to the point where the established agencies woke up. Innovative shops like Modem Media, Razorfish, and Agency.com were snapped up. billion in 2012 to $20.89

Advertising 9

Advertising Media Content Brand 9

Harvard Business Review

DECEMBER 4, 2018

In dollar terms, small players—defined as those with sales less than $1 billion—grabbed approximately $15 billion in sales from their larger peers between 2012 and 2017. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share. In effect, it becomes a sort of coherent conglomerate.

Brand 9

Brand Retail Incubator Merchandising 9

Harvard Business Review

JUNE 12, 2014

Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Probably way more than Apple’s lawyer bills.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

DECEMBER 2, 2013

If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.

Marketing 11

Marketing Teamwork Technology Information Technology 11

Harvard Business Review

OCTOBER 19, 2015

After two decades of failed efforts to spur innovation and competition in Europe’s lagging communications sector, the European Commission has promised “an ambitious overhaul” next year as part of its far-reaching Digital Single Market initiative. By 2012, that gap had increased by another 20%. As a result, the U.S.

Price 8

Price How To Policies Report 8

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. This has been a steadily growing trend since 2012. Advertising? Innovations in Digital and Mobile Marketing An HBR Insight Center. They outnumber the PCs.

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

JANUARY 9, 2017

Indeed, the creation of human tasks in the wake of technological advancement has been a part of automation’s history since the invention of the machine lathe. Remember that classic moment in the 2012 presidential campaign when Mitt Romney uttered the phrase “ binders full of women ”?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

NOVEMBER 7, 2012

Innovation is one those evergreen themes: it is a rare CEO who doesn't list innovation as one her top four or five priorities. But innovation is an elusive beast. We can look to companies renowned for innovation — like Apple and Google — and try to learn from them. So what to do? But that's a flawed approach.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Harvard Business Review

SEPTEMBER 30, 2014

For example, in 2012, my colleagues and I collected opinions on the U.S. Their argument is that declining response rates don’t affect results in a major way, so why worry and innovate ? Xbox polling, and other forms of non-probability polling, will be an increasingly crucial tool for campaigns and advertisers in future elections.

Sample 8

Sample Cost Advertising Technology 8

Harvard Business Review

APRIL 7, 2016

Following are three such innovative approaches for connecting with top talent. ” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

OCTOBER 27, 2015

So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data. In 2014, Atrion — a privately owned Technology Services company based in Warwick, RI — had a problem. It also began innovating new services offerings to diversify its portfolio.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. But here it is midyear and the signals are decidedly more positive.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

NOVEMBER 27, 2013

The Xbox 360 had the advantage of beating the other two consoles to market by a year, while the Wii introduced a novel motion-sensing wireless controller that allowed for significant innovation in gameplay. Cloud is one of these perennial ‘right around the corner’ technologies,” according to IDC’s Ward.

Strategy 10

Strategy Price Case Study Industry 10

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). reauthorization law, envisions a $5 billion-plus industry of camera drones being used for all sorts of purposes from real estate advertising to crop dusting to environmental monitoring and police work."

Supply Chain 8

Supply Chain Venture Funding Industry Real Estate 8

Harvard Business Review

OCTOBER 12, 2016

Because of the changing and innovative methods of attack being used against them, it is of the utmost importance that they constantly refine their knowledge of the particular enemies they face. billion has been hacked from the Boleto Bancário, a payment method managed by the Brazilian Federation of Banks, since 2012.

Company 8

Company Banking Information Advice 8

Harvard Business Review

APRIL 28, 2015

Ask anyone in technology. And today, the nearly two billion user profiles it captured serve as the backbone for one of the largest advertising businesses ever created. But before those records were converted into advertising revenue, there was no spot for them in any financial statement.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

DECEMBER 13, 2017

Quarterly profits have only increased 5% since 2012 , but investors’ valuations of those profits (as measured by earnings per share) has increased 59% over the same period. In contrast, companies with a long-term orientation are rewarded with a lower cost of capital, which allows them to afford more innovation—a virtuous cycle.

Short-term 8

Short-term Decentralization Company Trends 8