LDRLB

MAY 26, 2014

Actually, this project started probably three or four years ago when Paul’s last book came out, which is called Jumping the S-Curve. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Coaching Tip

JUNE 22, 2013

Hirschman said, "This sentence admirably epitomizes several of the histories of economic development projects in recent decades. Hirschman and the power of failure" by Malcolm Gladwell in The New Yorker, June 24, 2013. Hire an independent (read: objective) professional to take a look at your intended market. Is it really there?

Entrepreneur 97

Entrepreneur Creativity Marketing Operations 97

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. Do: Project maturity by acting more formal and reserved in your first few weeks on the job to showcase how you’ve grown.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? We offer three pieces of advice. And HR’s credibility deficit doesn’t help the matter.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

AUGUST 28, 2013

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion.

Ries 10

Ries Conference Diversity Power 10

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. How else did the companies projecting the greatest ROI from Big Data differ from underperformers? ROI leaders see greater potential from Big Data to improve a number of marketing, sales, R&D and service activities. million apiece on it last year.

ROI 8

ROI Company Learning Curve Retail 8

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. One resulting project was ‘KFC Kalendar,’ an advertising campaign that showcased community events and public service announcements to diverse communities.

Franchising 64

Franchising Budgeting Pryor Consultative 64

Harvard Business Review

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 11

Marketing Advertising Learning-by-Doing Survey 11

Strategy Driven

AUGUST 2, 2013

Attempting projects without the proper resources to do the job well. Offering highly creative ideas and brain power to those who could not grasp their brilliance… especially to those who were fishing for free ideas they could then market as their own. Offering advice before it was solicited. Setting sights too low.

Company 62

Company Budgeting Learning-by-Doing Consultative 62

Harvard Business Review

OCTOBER 14, 2014

This invasion stems from the explosion of content marketing , a content creation tactic that when paired with high-authority publishers can be used to improve Google rankings. Other popular terms included: interesting data, actionable advice, trending/timely angles, and high arousal emotions.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

OCTOBER 14, 2013

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. Emerging markets and their indigenous companies should see this as an opportunity to boost their competitiveness.

Marketing 8

Marketing Strategy Metrics Incentives 8