Remove 2015 Remove Marketing Remove Technology Remove Uncertainty
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New Year Entertainment: Predictions, Forecasts, and Projections

The Practical Leader

Seers, prophets, and fortune-tellers of all sorts have responded to — and preyed upon — the primal desire we have to reduce the uncertainty of what lies ahead. It was 200 gigawatts and reached 370 by 2015. Predictions often tell us more about the predictor’s explanatory style and values than the future. .”

Project 67
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Beware ‘Reply All’

Strategy Driven

Nigel Dessau is a nationally award-winning marketing professional with over 25 years of experience leading corporate marketing and communications for several multi-million and billion dollar companies. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. About the Author. Dessau decided to move to the U.S.

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Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Fast forward to 2015. Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Is this another doomed prediction?

B2B 8
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Oil’s Boom-and-Bust Cycle May Be Over. Here’s Why

Harvard Business Review

Unlike national oil companies and oil majors that typically take five to 10 years to develop conventional oil reserves, these independent and “unconventional” players have improved their drilling and fracturing technology to the point where they can respond within months to temporary spikes or dips in the market.

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Why Multinationals Are Doubling Down on Russia

Harvard Business Review

And while two years of shrinking GDP growth , sanctions , and a volatile ruble have led some companies like GM to leave the market, there has not been a large-scale exodus of MNCs from Russia. For multinational firms, Russia’s attractiveness lies primarily in the size and sophistication of its market.

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If Data Is Money, Why Don’t Businesses Keep It Secure?

Harvard Business Review

Yet, unlike money, the market for personal data is relatively embryonic. technology companies as much as $35 billion in potential business. At the same time, several technology platforms that do not collect or share personal data have emerged since mid-2013. Strengthen customer sovereignty by learning from data intermediaries.

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What to Know About Doing Business in Iran

Harvard Business Review

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.