Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

OCTOBER 6, 2016

” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. In another study, participants were randomly assigned to view one of the messages written from the perspective of the CEO of a company.

Ethics 8

Ethics Licensing Self-aware Morale 8

Harvard Business Review

MAY 25, 2017

On November 9, 2016, the shareholders of Australia’s largest company, and the world’s tenth-largest bank , revolted. Should CEO performance be assessed only on “hard” measures? Should soft measures be part of a CEO’s scorecard? ” Now a full 50% of the assessment was subjective.

TSR 8

TSR Banking Committee Incentives 8

Harvard Business Review

NOVEMBER 16, 2018

Studies show that it’s also counterproductive resulting in lower profit margins, return on equity , and employee morale ; costly delays as players haggle over the size of the kickback; and poverty and poor governance in the markets where they’re paid. ” Identify “moon markets” and walk away.

Management 9

Management Ethics Cost Bureaucracy 9

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Whole Foods Market. There is a direct link between empathy and commercial success. compared to weighted average of 5.2% AstraZeneca.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

JULY 17, 2017

To give one example of this, in 2016 18% of Harvard undergraduates and 28% of Harvard MBAs went directly into finance, while 29% of the undergraduates of Ohio State’s Fisher College of Business did. Finance teaches us that it is nearly impossible to isolate the effects of luck and skill in financial markets.

Finance 8

Finance Insurance Career Reputation 8

Harvard Business Review

APRIL 10, 2018

For example, firms with better-connected CEOs can obtain cheaper financing , and firms with well-connected board directors see better performance. We wanted to explore whether the diversity of CEOs’ networks might affect their firms. These connections had to be at least senior managers or higher positions to be considered.

Diversity 9

Diversity CEO Sample Financial Leverage 9

Harvard Business Review

MARCH 7, 2017

Uber CEO Travis Kalanick and prominent board members, with the cooperation and support of the head of HR, have initiated an investigation. By early 2016 there were 20 HR business partners, covering almost 6,000 employees. This is a laudable response. They are two sides of the same coin; one cannot exist without the other.

Compliance 10

Compliance Hedge Human Capital Finance 10

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. And then there are ethical challenges. Cat Yu for HBR.

Brand 9

Brand Disintermediation Ethics Technology 9

In the CEO Afterlife

JUNE 8, 2016

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

JANUARY 31, 2017

Within hours of President Trump ordering a 90-day halt on travel to the United States from seven predominantly Muslim countries, CEOs — primarily in the tech industry — began criticizing the new president. Research into the effects of CEO activism points to a balance of risks and rewards.

CEO 8

CEO Attrition Travel Policies 8