Strategy Driven
JULY 13, 2011
It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.
Harvard Business Review
NOVEMBER 8, 2017
Town hall meetings are organized, employees are told to change their behavior, balanced scorecards are reformulated, and budgets are set aside to support initiatives that fit the new strategy. “We want to be the number one or number two in all the markets in which we operate” is one of those.
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Harvard Business Review
OCTOBER 5, 2012
So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. I'm not saying that all big-data projects are useless. We all have. Far from it.
Harvard Business Review
JANUARY 4, 2013
When I was CEO of Campbell Soup Company, we used a balanced scorecard to create an explicit understanding of each employee in terms of what they were expected to accomplish, including financial objectives, market share objectives and key project objectives. This scorecard defined the "what."
Harvard Business Review
NOVEMBER 23, 2010
When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.
Harvard Business Review
NOVEMBER 23, 2010
For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.
Harvard Business Review
NOVEMBER 24, 2010
The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business."
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