“Doubt, Thus Verify” – Reflecting on Deadly Spin by Wendell Potter (On PR in the Health Care, and Other Industries)
First Friday Book Synopsis
OCTOBER 21, 2013
All of the tactics used by the oil, beverage, and banking industries to influence lawmakers at every level of government were pulled straight from the cigarette makers’ playbook: Distract people from the real problem; generate fear; split communities with rhetoric, pitting one group against another; encourage people to doubt scientific conclusions; (..)
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