Harvard Business Review

OCTOBER 30, 2012

When it comes to operational improvement, organizations today are light years ahead of where they were two decades ago, but there's no time to celebrate yesterday's wins. The question for top management is no longer whether your organization's processes need to be improved, but rather which ones, how much, and when.

Process 15

Process Strategy Offshoring Information Technology 15

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? is the challenge top management needs to both ask and rise to.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

MARCH 10, 2011

The big new thing in social technology is the ability to do something really old: talk to people face-to-face in real time. As more is communicated, more emotions shared, more passions pursued in this much more vivid medium, we're likely to see stronger bonds between brands, consumers, networks and causes. Avoid anonymity.

Brand 14

Brand Video Technology Tools 14

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

MAY 31, 2011

As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies. Develop and exploit silo spanning programs.

Brand 14

Brand Aaker Objective Team Building 14

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’”

Brand 8

Brand Merchandising Retail Real Estate 8

N2Growth Blog

JUNE 11, 2010

Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager.

Media 357

Media Influence Blog Real Estate 357

In the CEO Afterlife

OCTOBER 17, 2011

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they aren’t spearheading brand equity growth. The reason: a fundamental flaw in the management process that is supposed to renew brand health. The blemish is the abdication of brand attention by top management.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

OCTOBER 28, 2015

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

AUGUST 20, 2012

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Business model innovation — often enabled by new technology platforms — isn't new. Embrace Industry Disruption. Knit Your Network Together.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 16, 2011

Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal. They ask themselves big, searching questions like: "What new trends and technologies could possibly undercut our current business?" "Are

Parcell 11

Parcell CEO Airlines Trends 11