Harvard Business Review

FEBRUARY 2, 2024

Brands that acknowledge inflation’s effects on business show vulnerability, which, when perceived as genuine, can build customer loyalty. Conversely, brands that fail to be transparent, will lose trust.

Customer Loyalty 19

Customer Loyalty Loyalty Brand Uncertainty 19

Eric Jacobson

NOVEMBER 16, 2013

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. They also say in their book, Now.Build A Great Business!

Customer Loyalty 83

Customer Loyalty Loyalty Open-book Books 83

Eric Jacobson

SEPTEMBER 27, 2015

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. One of the book's most compelling lessons for me was why it's so important to tell your customers your company's origin story.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

First Friday Book Synopsis

SEPTEMBER 23, 2013

. * * * Successful companies have loyal employees. They also have loyal customers. But the question for researchers and consultants for the past two decades […].

Customer Loyalty 75

Customer Loyalty Shaw Loyalty Reference 75

Eric Jacobson

FEBRUARY 7, 2019

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. They also say in their book, Now.Build A Great Business!

Customer Loyalty 50

Customer Loyalty Loyalty Open-book Books 50

Strategy Driven

SEPTEMBER 29, 2023

Ethical business practices can be defined as a set of principles and behaviors that influence how a company conducts itself in relation to daily operations, interactions with others, and decision-making policies. Similarly, a key driver for customer loyalty is ethical practices. This is a win-win for everyone involved.

Ethics 112

Ethics Customer Loyalty Short-term Long-term 112

N2Growth Blog

MAY 3, 2017

Every company has a set of capabilities that, when properly leveraged, can serve to devastate the competition. Here’s a simple framework that I use with clients to form their company capabilities profile. Here’s a simple framework that I use with clients to form their company capabilities profile.

Strategy 204

Strategy Company Strategic Planning Market Segmentation 204

Eric Jacobson

JANUARY 17, 2015

"Today''s customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. One of the book''s most compelling lessons for me was why it''s so important to tell your customers your company''s origin story.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Rich Gee Group

DECEMBER 29, 2023

Stay sharp, or you might find your company on the dull side of the business blade." From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. To stay ahead, businesses must adapt swiftly and strategically. article) 4.

Strategy 195

Strategy Succession Agility Customer Loyalty 195

Leading Blog

APRIL 8, 2020

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. I’ve observed companies panicking and doing anything they can to manage short-term cash—and destroying hard-earned relationships at lightning speed.

Crisis 326

Crisis Short-term Customer Loyalty Long-term 326

First Friday Book Synopsis

DECEMBER 29, 2011

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.

Customer Loyalty 80

Customer Loyalty Loyalty Review Books 80

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 293

Trends Business Model Execution Marketing 293

Mark Sanborn

MARCH 13, 2023

Leading edge companies are constantly looking for ways to improve the customer experience and create positive emotions for their clients. These tools allow companies to provide 24/7 support to customers, answering their questions and addressing their concerns quickly and efficiently. Technology. Personalization.

Customer Loyalty 89

Customer Loyalty Loyalty Discount Long-term 89

Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. Here is the bizarre thing – most companies already intuitively know this!

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

AUGUST 7, 2019

Purpose, or an underlying company philosophy, not only drives strategic change, but also encourages customer loyalty and employee engagement. share what they’ve learned from working with some of the top companies in the world. Listen in as Jim and Rich ( Root Inc. Learn more and register here.

Webinar 240

Webinar Customer Loyalty Politics Human Resources 240

Strategy Driven

FEBRUARY 19, 2021

Even if a company has fantastic managers and workers, employees may not feel completely fulfilled. A company can provide some of the funding and use its large platform to advertise to a wide audience. Whether the company is able to make a difference on a local level or a global scale, many people will be able to benefit.

Company 67

Company Reputation Customer Loyalty Loyalty 67

Harvard Business Review

MARCH 8, 2024

Companies like Costco, Salesforce, Amazon, and Patagonia demonstrate the power of understanding and capitalizing on unique market differentiators. Strategic clarity is more than operational proficiency; it’s about deeply recognizing a company’s distinctive strengths and aligning every operation with this core identity.

Customer Loyalty 21

Customer Loyalty Company Loyalty Long-term 21

Strategy Driven

JUNE 29, 2021

One of the main benefits of having a brilliant customer service operation is that customers who are pleased with their experience are far more likely to buy more than customers who are not. Customer Loyalty. All of which are highly beneficial as they come at no additional cost to your company.

Word of Mouth Marketing 120

Word of Mouth Marketing Customer Loyalty Loyalty Morale 120

Strategy Driven

SEPTEMBER 20, 2023

Custom metal keyrings are adaptable marketing tools that can help businesses gain more exposure, interact with their target market, and leave a lasting impression. Step 2: Set a Budget for Custom Metal Keyrings It is practical to establish a budget for any project that a business plans to undertake.

Budgeting 101

Budgeting Customer Loyalty Benchmarking Reputation 101

Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. Here is the bizarre thing – most companies already intuitively know this!

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Strategy Driven

FEBRUARY 22, 2023

It also allows for real-time interaction between customers and employees, creating a more intimate relationship that can be beneficial for building customer loyalty. Social Media Management Tools Technology has transformed how companies use social media to engage with customers.

Technology 116

Technology Entrepreneur Customer Loyalty Audience 116

Michael Lee Stallard

OCTOBER 21, 2013

Organizations with high-engagement scores have customer loyalty numbers that are twice the level of organizations with average employee-engagement scores. Research shows how important employee engagement is. Consider these facts: Engaged employees are 20 percent more productive than the average employee.

Career 363

Career Customer Loyalty Bottom-up Loyalty 363

Leading Blog

DECEMBER 1, 2021

He also emphasizes the importance of closing the "empathy gap" between management and staff in order to create a more connected team that operates to its fullest potential--and how developing each team member's unique dreams, goals, and abilities sets up the company for success. Great leaders embrace a higher purpose to win.

Books 314

Books Leadership Uncertainty Customer Loyalty 314

Leading Blog

JULY 25, 2016

the customer always come first? Putting employees first may be the best way to serve the needs of the customer. Profits are driven by customer loyalty, customer loyalty is driven by employee satisfaction, and employee satisfaction is driven by putting employees first.”

Management 150

Management Customer Loyalty Loyalty Policies 150

Joseph Lalonde

NOVEMBER 6, 2022

According to a study by Walker, “customers who have had a bad experience are 61% more likely to defect to a competitor.” It’s also important to note that poor customer service isn’t just limited to big companies. Customer experience is the totality of a customer’s interactions with a company.

Word of Mouth Marketing 206

Word of Mouth Marketing Brand Goal Customer Loyalty 206

Eric Jacobson

APRIL 2, 2011

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. that: a slow response to a customer complaint triggers fear and anger. They also say in their book, Now.Build A Great Business!

Customer Loyalty 69

Customer Loyalty Loyalty How To Open-book 69

ExactHire - Leadership

MAY 19, 2022

Whether you cultivate it or not, your company has a culture. From employee retention to product quality, having a positive company culture will increase employee engagement and improve your company’s results. Whether you cultivate it or not your company has a culture. 10% boost in customer loyalty.

Absenteeism 97

Absenteeism Customer Loyalty Software Teamwork 97

Strategy Driven

MAY 15, 2023

In today’s fast-paced and competitive business landscape, grasping your customers’ needs and preferences is essential for success. Companies that put their clients’ desires and expectations at the forefront are more likely to excel, while those that fail to do so may struggle to survive.

Word of Mouth Marketing 112

Word of Mouth Marketing Succession Audience Loyalty 112

HR Digest

NOVEMBER 8, 2022

Research shows that if employees are happy at work, they’ll be more productive, more creative, and more likely to stay with their company for the long term. Companies with highly satisfied employees have a lower turnover rate than those with dissatisfied ones.

Customer Loyalty 115

Customer Loyalty Loyalty Long-term Creativity 115

Lead Change Blog

DECEMBER 14, 2018

Advanced technology that allows you to recognize text using OCR can be applied in many different fields to ensure customers have access to the information they are looking. Companies that use OCR increase accessibility of data for customers using their systems. EASY ACCESS. IMPROVED OFFERS AND BETTER SERVICES.

Document 245

Document Customer Loyalty Content ROI 245

Eric Jacobson

JUNE 19, 2019

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Strategy Driven

AUGUST 18, 2021

Plenty of proactive companies are shifting and adjusting their operations to incorporate sustainable practices. Companies have plenty of opportunities to ‘go green’ such as reducing wastage and pollution, using renewable energy and biodegradable materials, community volunteering, and more. Better relationship with employees.

Pharmaceuticals 130

Pharmaceuticals Energy Fashion Apparel 130

Strategy Driven

NOVEMBER 29, 2021

As such, businesses in this niche need to choose packaging that provides a barrier to these elements to ensure the customer receives the product in the same condition as when you packaged it. Likewise, a company selling bath products needs to be sure the contents of a customer’s orders will remain intact and won’t absorb moisture.

Customer Loyalty 107

Customer Loyalty Brand Loyalty Reputation 107

Strategy Driven

DECEMBER 10, 2020

Without happy and loyal customers, your business will not be profitable, which eventually will lead to business failure. For this reason, going the extra mile for your customers is a great way to show them they are important to your company and encourage their loyalty. Expands Your Customer Base. Builds Trust.

Customer Loyalty 97

Customer Loyalty Loyalty Brand Audience 97

Great Leadership By Dan

JANUARY 23, 2020

Imagine: a leader who knows how to gain efficiencies, decrease costs, increase employee retention, and inspire customer loyalty based on taking another’s point of view? But many leaders forget to track their goals and celebrate their wins because they’re focused on the success of the company as a whole. The POWER of Empathy?

Power 306

Power How To Leadership Customer Loyalty 306

HR Digest

NOVEMBER 16, 2022

Loyalty can mean different things to different people. But one thing is clear; employees who are loyal to their employers tend to stay with the company longer, which means less turnover and higher productivity. But what exactly does employee loyalty mean? And what are some factors that increase employee loyalty?

Loyalty 98

Loyalty Customer Loyalty Bottom-up Influence 98

Skip Prichard

AUGUST 16, 2021

Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical , Siegel brings the digital innovation conversation back down to earth.

Strategy 140

Strategy Venture Capitalist Innovation Company 140