Harvard Business Review

FEBRUARY 1, 2013

At Level 4, you're helping customers build their social capital — that is, helping them to build and expand valuable support groups and communities. Helping customers build social capital may seem far removed from the concerns a competitive business should occupy itself with. Give them a say.

Social Capital 9

Social Capital Review Software Marketing 9

Mills Scofield

FEBRUARY 24, 2013

Of course, this strategy only works because Seats2meet.com also offers a premium service: its meeting and office spaces. So Seats2meet.com invented a currency for nonmonetary, nontransactional exchange, aptly calling it social capital. Serendipity is fed by the constant exchange of social capital.

Social Capital 169

Social Capital Open-book Network Economy Innovation 169

Harvard Business Review

MARCH 5, 2013

But we got returns on our investment as well: Our employees were proud of the company and eager to participate; the disaster areas provided some of the best training on how to solve complex dilemmas; and of course the reputation of the company improved tremendously. Scaling Social Impact Insights from HBR and The Bridgespan Group.

Social Capital 12

Social Capital Report Finance Transportation 12

Harvard Business Review

APRIL 15, 2013

Now of course, I pretend Twitter struck me as an irresistibly good idea the first time I heard it and that I was an early champion. Technology changes. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it."

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8

Harvard Business Review

JANUARY 27, 2014

Of course more often than not you would find out that such extreme customization is not profitable. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. As long as the revenues you obtain from those customers exceed your costs, you will turn a profit. in the U.S.,

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” Finally, social awareness ensures the best PMs service their customers with a product that addresses their jobs to be done which is ultimately what drives product market fit.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

FEBRUARY 20, 2013

The idea was that if we use social tools, we would share information freely both within the organization and external marketplaces. technologies could be used on organizations' intranet and extranets". Sometimes people use the term Social Capitalism to get to this same idea. social media and social business.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

NOVEMBER 18, 2013

Integrate the idea of social capital in the monetization approach. Importantly, this score evolves over the course of multiple transactions. The technology is there. Modern e-commerce systems can enable rich automated value-focused interactions, but this capability is underused. Reputation. Reputation.

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

SEPTEMBER 10, 2012

And of course, customers are the basis on which firm value rests. They're helping customers build social capital. It's a remarkable fact that most companies can tell you to the penny how much their furniture is worth, but don't have a clue about the real value of their customers. Neither do their bankers or investors.

Goal 8

Goal Webinar Social Capital Bottom-up 8

Harvard Business Review

NOVEMBER 4, 2016

I call this the FRIENDS approach — it is not comprehensive, of course, but serves as a reminder that we have options other than surrendering to isolationism. Of course, there are many other ways of making a more convincing case for the gains from globalization. Perhaps U.S. economy on globalization.

Globalization 8

Globalization Education Policies Survey 8