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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 99
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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Success comes in many forms. including digital marketing success. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success. Should and can digital marketing success be gauged on items broader than just analytic measurement?

CPA 261
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Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career. I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). Success begets success.

Goal 283
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The Most Popular Master’s Degrees for Women in Business

Women on Business

Obtaining your CPA can open many doors and opportunities in the business world. Knowing another language can be very beneficial in this program and for success in the field. If you long to be in the financial side of business, a Master’s in Accounting is the way to go. This program is usually only one year long.

CPA 203
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The New World Of Enterprise Sales

Strategy Driven

The whole sales paradigm had to be changed on the spot – without any prior planning. Sales pros need to understand the implications of the changes to be successful. He is also a CPA and has experience in accounting, consulting, and as a graduate-level Economics instructor. Suppliers were not allowed to visit the company.

Dunning 99
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How the best differ from the rest PART II

Six Disciplines

Instead of “shooting from the hip,” top-performing small businesses take the time to plan well in advance for changes that are likely to affect their organizations. However, top performers are also very practical, in that they value planning more than voluminous planning documents.

CPA 103
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10 Tips on How to Deliver a Great Concurrent Session

Great Leadership By Dan

If I’m doing a session on succession planning for CPA firms, then I’m at least going to take the time to interview a few CPAs and look up some good accountant jokes. Plan – and rehearse your presentation to ensure there is time for 10-15 minutes for questions at the end. it’s not a sales presentation.

Tips 233