Eric Jacobson

MAY 28, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. marketplace model today.

Retail 119

Retail Supply Chain Software Marketing 119

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. To begin, even the most capable and sophisticated marketing organizations will need to fundamentally change their mission and shape. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

Retail 8

Retail Brand Apparel Discount 8

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. But it's very smart.

Strategy 15

Strategy PPM Long-term Short-term 15

Strategy Driven

NOVEMBER 8, 2010

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Marketing 101 principles still apply. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

FEBRUARY 23, 2018

For example, at financial services company ING, an issue deemed “material” to their view of sustainability related to financing a variety of “sustainable transitions” in industries such clean technology, real estate and others. billion, prompting them to revisit the goal.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

OCTOBER 17, 2018

It’s possible to use social media to communicate with customers in a customer-centric way. Using a variety of social media platforms, companies can share content and answer questions from customers. The marketing department can also ask interesting questions and gain a better understanding of the customer base.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints. These require sophisticated, sustainability-based management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

AUGUST 11, 2015

Leading technology companies are increasingly soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles. We’re being introduced to a new lever of corporate influence on democracy.

Politics 8

Politics Real Estate Morale Business Model 8

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. 3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information.

Porter 8

Porter Power Competitive Advantage Film 8