Coaching Tip

FEBRUARY 23, 2012

Mozilla, for example, seeks to deepen its connections to customers, who have an open invitation to shape the company’s Internet browser and other product offerings, by publishing its financial results (something it does not need to do as a private company), opening its business meetings to the public and posting its strategic plans online.

How To 110

How To Airlines Media Innovation 110

Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?”

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

N2Growth Blog

NOVEMBER 15, 2010

Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.

Loyalty 417

Loyalty Blog Leadership Brand 417

Strategy Driven

JANUARY 5, 2015

THE SECRET: These big pacesetter corporations have discovered that by partnering with smaller, specialized companies they are able to obtain the critical skills they need to gain a competitive advantage – thus paving the way for innovation and increased market share. How to make sales calls on social media. About the Author.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

JUNE 10, 2013

Whatever your situation is there’s no denying that Twitter is a major force in business social media. Social media is everywhere, you may not like it, but you can’t ignore it. Complimentary Resource – Ten Innovative Ways to Use Twitter for Business. This is not simply a lesson. Leaders emerge as they become fearless.

Follow-up 50

Follow-up Customer Loyalty Seminar Books 50

Strategy Driven

OCTOBER 29, 2012

A face-to-face talk where you ask 100 of your customers what they really think of you, and why they buy. As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? What are you doing to innovate it? RESULT: A new, market dominant, more profitable you.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

JUNE 18, 2012

Capitalizing on the growing demand for e-books, the exploding app market, e-reader popularity, and the global appetite for cool products,Apple went to market having no idea what an explosion of creativity they were unleashing. Take products to market? Get customers? Keep customers? Remember this ditty? Communicate?

Download 50

Download Customer Loyalty Marketing Seminar 50

Strategy Driven

FEBRUARY 24, 2014

It’s so unusual that customers will set the meeting, and then talk about how innovative it was. Talk social media. Customer Relationship Management Marketing & Sales Practices for Professionals buy gitomer buygitomer customer relationship management Jeffrey Gitomer marketing and sales strategydriven'

Customer Loyalty 52

Customer Loyalty Competitive Advantage Travel Seminar 52

Strategy Driven

APRIL 22, 2013

MAJOR FAUX PAS: Your links better work – especially if they’re to your website, your blog, or other social media like LinkedIn. Relate Articles: Complimentary Resource – Ten Innovative Ways to Use Twitter for Business. MAJOR OPPORTUNITY: Photo and video is becoming commonplace. Do not abuse it. Show value, not your backyard BBQ.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets?

Innovation 8

Innovation Company Venture Capitalist Business Model 8

Harvard Business Review

MAY 18, 2018

At Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews and social media to uncover problems and opportunities. We began by studying the market. Data-Driven Marketing. Sponsored by Google.

Hotels 8

Hotels Loyalty Fashion Brand 8

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

OCTOBER 24, 2016

Innovation has the potential to transform the investment industry. Yet the world’s largest funds are closed off from these innovations. Research we have collected in recent months shows that pension funds, sovereign wealth funds, and endowments expect imminent breakthrough innovations in investment technology.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

MARCH 1, 2017

By diving into the data, we were able to dramatically reduce customer dissatisfaction, increase customer loyalty, and develop new, differentiating service offerings. Figuring Out What Our Customers Wanted. The innovation team concluded that we were neither seeing nor valuing our guests’ clothing as they did.

Hotels 8

Hotels Fashion Budgeting Retail 8

Harvard Business Review

MARCH 18, 2013

Success begets not only further success but also harder-to-meet market expectations. Some business media attributed the fall to disappointment among analysts over the lack of significant differentiation of the S4 features over its previous generations of smartphones or to existing competitors. Brand confidently.

Brand 8

Brand Customer Loyalty Hedge Wilde 8

Harvard Business Review

DECEMBER 29, 2011

The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Turn Customers into Promoters. Social Media's Untapped Power.

Video 14

Video Porter Charisma Customer Loyalty 14

Strategy Driven

JUNE 10, 2019

Even if you are the most successful brand in your industry, you can be sure that the competition will be looking for innovative ways to grow and knock you off of your perch. This can be particularly effective if you are scaling into areas with less competition as it can be much easier to dominate the local market. Ramp Up Marketing.

Industry 52

Industry Customer Loyalty How To Loyalty 52

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

AUGUST 11, 2015

The dating site OKCupid brought its moral values to the attention of its users when it asked customers using the Firefox browser to switch to a competitor because of the position Mozilla’s then-CEO had taken on gay marriage in California years earlier. Rinse and repeat, over and over.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. But they might see a dramatic change in engagement and innovation if they did.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

DECEMBER 19, 2012

When you're responding to customers, it's better to be fast than effective. McKinsey research shows that a single negative post on social media has, on average, as much impact on customer decisions as five positive posts. Social media has conditioned consumers to getting immediate feedback. Social care can save money.

Balanced Scorecard 8

Balanced Scorecard McKinsey Media Metrics 8

Harvard Business Review

JUNE 26, 2017

And you may end up like social media software startup Buffer, which struggled to achieve profitability because its generous cultural practices, including offering vacation bonuses and wellness grants, ate away at cash flow instead of producing employees who were passionate about the brand offering and committed to developing on-brand innovations.

Brand 8

Brand Company Operations Merchandising 8