Customer Loyalty Management Marketing Seminar 
Strategy Driven
OCTOBER 1, 2012
I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Amazon’s actions breed return on proactive, memorable service – the WOW factor, social response, and customer word of mouth. In fact, I doubt this type of outreach is even on a marketing team’s mindset.
Strategy Driven
OCTOBER 21, 2013
The FIRST thing to cut is executive pay, then management pay, then eliminate middle management as needed. Meanwhile, customers need help, service, and answers. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? The last things employers should cut are sales, service, and training.
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Strategy Driven
JUNE 2, 2014
Customer loyalty. What is your sales team doing this year to dominate the market and the competition? What are you doing to create real value for customers and prospects in your sales presentation? Coach them; don’t manage them. biggest issues facing salespeople today are: 1. Price integrity. Leadership support.
Strategy Driven
JUNE 15, 2015
Because it’s a bunch of corporate marketing drivel that you don’t believe in, let alone memorize. What you need is a sales mission - a reason to walk in the door with information the customer can use, be memorable about it, and walk out the door with a signed contract and a check. Develop a sales mission statement. The reason?
Strategy Driven
JUNE 9, 2014
Don’t forget their managers who force them to use an uncomfortable ‘system,’ a non-sales helpful CRM, and hold their salespeople accountable for their actions and numbers. Teach customer loyalty, not customer satisfaction. Dead and over. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
Strategy Driven
JULY 7, 2014
A marketing approach that tells me how I win, not who you are. Social messages that your prospective customer can find. Earn customer loyalty. Loyalty is earned slowly over time. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'
Strategy Driven
AUGUST 4, 2014
You say you must become an expert at what you’re trying to sell to have any hope of future success but what I’m selling requires loads of previously acquired knowledge and the ability to implement that knowledge in a world where the market is constantly changing. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.
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