N2Growth Blog

JANUARY 3, 2011

Give me real leaders who possess courage, vision, and a bias toward action, and spare me the timidity of mediocre managers posing as leaders. If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager.

Restructuring 305

Restructuring Blog CEO Brand 305

N2Growth Blog

NOVEMBER 15, 2010

Lack of Interaction : Along the lines of number one above, if executives, management, and staff don’t proactively seek your advice and input then you have a respect problem. Sad but true…real talent won’t be attracted to, or remain engaged with leaders who operate on fear-based tactics.

Loyalty 417

Loyalty Blog Leadership Brand 417

Strategy Driven

JANUARY 9, 2015

Customer loyalty cards are one of the best ways of gaining insights into how people spend their money. Because you can target specific promotions to individual customer groups. Innovation Tactical Execution business management data management data monetization strategydriven'

Loyalty 50

Loyalty Customer Loyalty Retail Tactics 50

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Teach customer loyalty, not customer satisfaction.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

OCTOBER 10, 2011

They promptly distribute the scores and verbatim responses to frontline reps and supervisors, who follow up right away with unhappy customers, fixing the problems wherever possible. These efforts earn these companies deep, long-lasting customer loyalty. After each survey wave, store managers review the data for their store.

Tactics 15

Tactics Customer Loyalty Survey Loyalty 15

Strategy Driven

JUNE 30, 2014

This is an old-world tactic, where the salesperson miraculously proposes a solution to an issue that the prospect has. Marketing & Sales business management buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' Hunting and farming is the worst case for relationship building ever created. Find the pain.

Media 63

Media Proposal Customer Loyalty Competitive Advantage 63

Strategy Driven

JANUARY 19, 2015

THIRD FAILURE: The sales leader who bought it isn’t convinced it’s going to work, he’s just using it as a CYA tactic. FORTH FAILURE: Senior management has not endorsed or used the process. Senior management won’t use the process themselves. There is forced participation rather than joint buy-in. Gitomer and Buy Gitomer.

System 50

System Process Open-book Customer Loyalty 50

Strategy Driven

APRIL 25, 2016

You’re best tactical and strategic advantage is to arrive on the scene as the number one salesperson from your previous job rather than the number one whiner about your previous job. SALESPEOPLE BE AWARE: Your next boss may be no better than your previous boss. If you do this you have set the stage for sales success. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Motivation Seminar Self-aware 50

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 4, 2017

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Brands can deepen engagement by bringing people together for shared experiences. Look for measures that matter.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

APRIL 7, 2014

Pundits and managers alike readily cite reasons including the stresses of business model innovation or the difficulty of making small experimental investments inside the four walls of an established organization. And we end up ignoring — sometimes not even hearing — other customers who may become equally valuable in the future.

Disruptive Innovation 9

Disruptive Innovation Airlines Tactics Tools 9

Harvard Business Review

APRIL 29, 2013

In our experience working with hundreds of companies, this is a very common approach but it is essentially a tactical one. Big data managed this way may well improve your retention numbers but not transform your company. How can I help marketing retain more customers?

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

OCTOBER 4, 2011

Software had turned into a stronger driver of revenue in the computer industry than hardware, and HP management had realized that it had to make the shift to sustain its growth. I remember attending a Hewlett-Packard meeting for industry analysts in the early 1990s and hearing HP proudly declare that it was becoming a software company.

Software 14

Software Intellectual Capital Maturity Customer Loyalty 14

Strategy Driven

AUGUST 31, 2020

Knowing all of these cybersecurity protection tactics won’t do you any good if your employees don’t know them as well. Protecting customer loyalty and your company image. This way, if there is a cybersecurity breach, your business flow won’t be interrupted and your bottom line won’t be affected.

Software 65

Software Customer Loyalty Reputation System 65

Strategy Driven

OCTOBER 5, 2012

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Potlache is the ultimate catalyst toward Customer Focused Management. Potlache is a higher level of understanding of the business that breeds loyalty and longer-term support. by Hank Moore. Any company or organization is like a tree.

Loyalty 57

Loyalty Bottom-up Strategic Planning Bond 57