Strategy Driven

MAY 16, 2018

Doing business online comes with many benefits, including the vast array of marketing techniques and tactics for you to utilize, many of which are either free of charge or inexpensive to use. However, you can do a lot for your business by simply engaging with customers on sites like Facebook and Twitter. Create a marketing plan.

Strategy 51

Strategy Customer Loyalty Sharpe Outsourcing 51

Strategy Driven

JANUARY 9, 2015

Customer loyalty cards are one of the best ways of gaining insights into how people spend their money. Because you can target specific promotions to individual customer groups. Innovation Tactical Execution business management data management data monetization strategydriven'

Loyalty 50

Loyalty Customer Loyalty Retail Tactics 50

N2Growth Blog

NOVEMBER 15, 2010

Sad but true…real talent won’t be attracted to, or remain engaged with leaders who operate on fear-based tactics. Leaders who attempt to use command and control tactics without the necessary underpinnings of real leadership principles will simply not do well. Loyalty matters… What say you?

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Loyalty Blog Leadership Brand 399

N2Growth Blog

JANUARY 3, 2011

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. This isn’t rocket science, rather it’s just plain-old, good leadership. The inability to recruit or retain tier-one talent.

Restructuring 288

Restructuring Blog CEO Brand 288

Strategy Driven

JUNE 9, 2014

The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Teach customer loyalty, not customer satisfaction.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

JULY 8, 2019

To maintain customer loyalty and stand out from the crowd, most e-commerce companies are continually trying to offer cheaper and faster shipping or easier returns. From the size of shipments to the distribution networks and even the way warehouses may need to be built, e-commerce is impacting more than we realize.

Transportation 50

Transportation Parcell Supply Chain Management 50

Strategy Driven

JUNE 6, 2016

The Benjamin Franklin Close (also known as “The Balance Sheet Close”) is one of the classic old time sales tactics used to “close a sale.” Never heard of it? Shame on you – not enough sales training. The scenario is this: You’ve made your presentation, but the prospect is on the fence, and won’t make up his or her mind.

Customer Loyalty 50

Customer Loyalty Seminar Books Loyalty 50

Harvard Business Review

OCTOBER 10, 2011

They promptly distribute the scores and verbatim responses to frontline reps and supervisors, who follow up right away with unhappy customers, fixing the problems wherever possible. These efforts earn these companies deep, long-lasting customer loyalty. Both require real-time learning.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Strategy Driven

DECEMBER 14, 2015

clever lines and winning tactics to use that will help overcome the stall : 1. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Seminar 50

Seminar Incentives Objective Price 50

Strategy Driven

APRIL 25, 2016

You’re best tactical and strategic advantage is to arrive on the scene as the number one salesperson from your previous job rather than the number one whiner about your previous job. SALESPEOPLE BE AWARE: Your next boss may be no better than your previous boss. If you do this you have set the stage for sales success. Gitomer and Buy Gitomer.

Customer Loyalty 50

Customer Loyalty Motivation Seminar Self-aware 50

Strategy Driven

JUNE 30, 2014

This is an old-world tactic, where the salesperson miraculously proposes a solution to an issue that the prospect has. Hunting and farming is the worst case for relationship building ever created. Find the pain. Perhaps the rudest of all sales processes, it’s “probing” to make prospects feel uncomfortable. The solution is not the issue.

Media 63

Media Proposal Customer Loyalty Competitive Advantage 63

Strategy Driven

JANUARY 19, 2015

THIRD FAILURE: The sales leader who bought it isn’t convinced it’s going to work, he’s just using it as a CYA tactic. The process is not compatible with the way the company does business. There is forced participation rather than joint buy-in. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

System 50

System Process Open-book Customer Loyalty 50

Your Voice of Encouragement

MAY 5, 2016

At the core…These actions are more about your way of BEING with people , not implementing a set of tactics. Even though I have emails, cards and messages from other clients who’ve worked with us for 20+ years, we don’t get it right 100% of the time. But there are a few things we’ve done very well. The common theme is SERVICE.

Software 40

Software Bureaucracy Learning-by-Doing Course 40

Harvard Business Review

JANUARY 12, 2011

If a merchant intends its discount vouchers to attract consumers who return for future visits (paying full price forevermore), then that merchant should have a plan for assessing whether voucher customers return — if not a customer loyalty program, then cross-checking of credit card receipts. Benjamin G.

Discount 15

Discount Customer Loyalty Price Analysis 15

Harvard Business Review

OCTOBER 31, 2017

The framework holds that employee satisfaction, customer engagement, and profit are linked in a self-reinforcing cycle. In service industries, whether employees perceive themselves as capable of doing their jobs is highly predictive of performance. Enhancing physician capability should be an imperative for all leaders.

Health Care 8

Health Care Teamwork Survey Customer Loyalty 8

Harvard Business Review

AUGUST 4, 2017

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Brands can deepen engagement by bringing people together for shared experiences.

Retail 8

Retail Brand Apparel Discount 8

N2Growth Blog

JULY 19, 2011

Brands have always catered to our emotions viewing them as associative triggers – the tactics I’m describing are clearly not new. Isn’t Starbucks using the same addictive business tactics as those industries listed above? Does your company partake in addictive marketing strategies and tactics? Thoughts?

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Marketing Tactics Brand Ethics 310

Harvard Business Review

APRIL 7, 2014

One of his insights was that as the market changes and new options emerge for your customers, so too must your listening tactics and your approach to building customer loyalty. Religiously conduct customer exit interviews. He used economic theory to explain trends he saw in both business and politics.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

APRIL 29, 2013

In our experience working with hundreds of companies, this is a very common approach but it is essentially a tactical one. How can I help marketing retain more customers? Rather than framing the challenge as one of building a better churn model, they will look to improve their understanding of the customers behind the data.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Strategy Driven

AUGUST 31, 2020

Knowing all of these cybersecurity protection tactics won’t do you any good if your employees don’t know them as well. Protecting customer loyalty and your company image. This way, if there is a cybersecurity breach, your business flow won’t be interrupted and your bottom line won’t be affected.

Software 65

Software Customer Loyalty Reputation System 65

Strategy Driven

NOVEMBER 8, 2010

Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

OCTOBER 4, 2011

Usually when people talk of DNA they're raising questions of corporate culture: Does the company rely on consensus among managers or are strategies and tactics directed from the top? One company might be patient enough to allow a new strategy to evolve while another panics when returns don't start coming quickly or positively enough.

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Strategy Driven

JULY 4, 2016

If you tell your price at the beginning, or send your price list in your info-pack, you are taking away a huge tactical advantage in making the sale. This question is the single most powerful buying signal on the planet. The other “ask” that I did not put in this list but should be mentioned is when the buyer asks you, “What is the next step?”

Sample 52

Sample Price Customer Loyalty Seminar 52

Harvard Business Review

AUGUST 11, 2015

Many of the web’s premier properties engaged in the tactic to varying degrees: Tumblr, Wikipedia, and Google promoted the cause with homepage takeovers and supportive links and emails. So-called “sharing economy” companies have been at the forefront of mobilizing their users to their defense, mostly out of necessity.

Politics 8

Politics Real Estate Morale Business Model 8

Strategy Driven

OCTOBER 5, 2012

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. It leads to increased quality, better resource management, higher employee productivity, reduced operating costs, improved cash management, better management overall and enhanced customer loyalty and retention. by Hank Moore. Community Relations.

Loyalty 61

Loyalty Bottom-up Strategic Planning Bond 61

Harvard Business Review

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Cost 8

Cost Marketing Content Media 8