Brand-Culture Fusion: Are You Who You Say You Are?
Leading Blog
MARCH 20, 2018
In Fusion , Denise Lee Yohn makes the case that “you can unleash great power when you fuse together your organization’s two nuclei: your culture—the way the people in your organization behave and the attitudes and belief that inform then (i.e., “the Are you who you say you are? Denise offers a number of ways to do that.
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