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Make It, Don't Fake It

Leading Blog

Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. It gets us by.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

Related posts: The Positive Side of Workplace Politics Post by Jane K. Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new.

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Leadership Self Examination | N2Growth Blog

N2Growth Blog

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.

Blog 305
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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. Still, studies show that leadership programs are failing at preparing future leaders with the skills needed to excel in today’s global business world. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy.

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Are You A Super-Connector?

Rich Gee Group

Restauranteurs, headhunters, lobbyists, fundraisers, public relations people, politicians, and journalists are the best super-connectors because it’s their job to know EVERYONE.&# I have introduced you to each other with the highest of ethics and earnestness. Have a great day! Unported License.

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