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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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What are the best business management courses?

Strategy Driven

Public relations. Public relations. Graduates who complete this degree often advance to senior management positions in a number of contemporary business divisions, such as: Accounting. This management course covers several topics on general business principles, including: Capital management. Global business.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.

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Great Leaders Leverage Great Messaging | N2Growth Blog

N2Growth Blog

In the business world, as a chief executive officer or entrepreneur, corporate messaging is the key to both your personal and professional positioning strategy. You must be consistent and convicted in your opinions and your positions. They will not compromise their core beliefs simply to manipulate the outcome of a specific situation.

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Female Leadership on the Decline in Canada :: Women on Business

Women on Business

found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% of upper management positions were held by women (up from 14.4%

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The world has changed, and if you haven’t adjusted your messaging, positioning, communications, and engagement strategies accordingly, your brand will suffer. Broadcast vs. Social: It is also critical to understand the difference between broadcast and social media.

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Design Matters

N2Growth Blog

Let me make my position very clear…design absolutely matters. While this position may seem a bit harsh, it is nonetheless true. I could go on ad nauseum with similar questions, but my guess is that you get my point… Now let’s examine the flip-side of the coin by looking at the positives associated with strong design.

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